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Case Study AquiMejor

Webkul Helps AquiMejor Scale Its Marketplace

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AquiMejor is a rapidly growing Spanish multi-vendor marketplace operated by Campanilla Italy Group, S.L. and headquartered in Santa Fe, Spain.

Built on PrestaShop, the platform connects customers with independent and professional sellers across categories like Fashion, Electronics, Home & Kitchen, Beauty, Sports, Toys, Books, and more.

As AquiMejor’s seller network and product catalog expanded, the company needed a scalable PrestaShop marketplace solution capable of handling seller management, commission distribution, and seamless checkout experiences.

To overcome these operational challenges, AquiMejor installed Webkul’s PrestaShop Advanced Marketplace Module to transform its store into a fully functional and scalable multi-vendor marketplace.

The eCommerce Marketplace Landscape in Spain

Spain’s eCommerce market has experienced significant growth over the past few years, driven by increased internet penetration, smartphone adoption, and changing consumer behavior post-pandemic.

According to industry estimates, Spain is one of the top five European eCommerce markets, with online retail revenue expected to surpass €30 billion by 2026.

The multi-vendor marketplace model is rapidly growing in Spain as shoppers increasingly prefer trusted platforms offering diverse product selections in one place. Categories like Fashion, Electronics, and Home Goods continue to dominate the Spanish eCommerce market due to high consumer demand.

For marketplace operators like AquiMejor, this growth brings both opportunities and operational complexity, especially when it comes to managing diverse seller inventories, order logistics, and payment distribution at scale.

Challenges Faced by AquiMejor

As AquiMejor’s seller network and product catalog expanded, managing marketplace operations became increasingly challenging with their existing setup.

1. Lack of a Robust Multi-Vendor Infrastructure

AquiMejor needed a solid, feature-rich marketplace foundation on PrestaShop. Without a dedicated marketplace module, managing seller onboarding, product listings, and commission structures makes it nearly impossible to scale efficiently.

2. Difficulty in Seller Oversight and Product Control

The admin team lacked the tools to efficiently oversee all seller activity from backoffice. Approving products, managing seller profiles, tracking seller performance, and setting commission rates required extensive manual work.

3. No Streamlined Payment Distribution

Without a structured commission and transaction management system, calculating what each seller was owed was a manual and time-consuming process.

The platform had no mechanism to define commission rules, whether globally across all sellers or individually per seller, nor a way to track due amounts, settled amounts, and admin commissions in one place.

This created accounting delays and potential trust issues with sellers who had no visibility into their own earnings.

4. Seller and Buyer Experience Gaps

Sellers joining the platform needed a self-service interface to manage their own products, orders, and shipping. Buyers, on the other hand, expected a seamless checkout experience regardless of how many sellers’ products were in their cart.

Bridging this gap without a proper marketplace module was becoming a major limitation to growth.

The Solution: Webkul’s PrestaShop Advanced Marketplace Module

To address these challenges comprehensively, AquiMejor installed Webkul’s PrestaShop Advanced Marketplace, which is an all-in-one solution designed to transform a standard PrestaShop store into a fully functional multi-vendor marketplace.

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Here is how the module addressed each of AquiMejor’s pain points:

Complete Multi-Vendor Infrastructure

The Webkul Marketplace module provided AquiMejor with a complete foundation for multi-vendor operations. Sellers can register, add & manage product listings, and track orders all from a dedicated seller panel.

The admin has full control of tools to approve/reject sellers, moderate products, and monitor all marketplace activity from the back office.

Centralized Commission and Transaction Management

The module gave AquiMejor’s admin team a structured system to define commission rules from a single place.

The admin can set a global commission applicable to all sellers or configure individual commission rates per seller, in terms of percentage, fixed amount, or both, eliminating the guesswork and manual calculation that can slow down financial operations.

Commission and Payment Management

The module enabled AquiMejor to configure global or seller-wise commissions and calculate seller earnings for marketplace transactions.

This has streamlined financial operations and made earnings transparent for sellers, improving trust and retention on the platform.

Seller Profile Pages

Each seller on AquiMejor now has a dedicated profile page where buyers can view their product catalog, ratings, and reviews. This builds buyer confidence and helps sellers establish their brand identity within the marketplace ecosystem.

Conclusion

AquiMejor’s marketplace growth highlights how the right technology foundation improves scalability, marketplace management, and operational efficiency.

By installing Webkul’s PrestaShop Advanced Marketplace module and using  PrestaShop Development service, AquiMejor was able to address its core challenges from order management and seller oversight to payment distribution and enhance customer experience without the need for complex custom development.

Webkul’s marketplace solution and responsive support enabled AquiMejor to grow confidently in Spain’s expanding e-commerce marketplace industry.

Disclaimer – Please note all the images and content used in this article belong to their respective copyright owners. If you have any issues or complaints related to this article, please send us an email at [email protected].
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