The online booking industry has experienced a major transformation in the past three years. According to Statistic Brain Research Institute analysis, more than 148.3 million people use the Internet to make reservations for their accommodations, tours & activities.
Due to technological advancement, merchants are focused to automate the scheduling task & provide a seamless booking experience to the customers. Undoubtedly, the booking Industry is full of challenges & competitions. So, mainly we need to focus on how to gain an edge over the competitors of the booking industry. Because ultimately, this will decide how you understand your customer’s requirements and fulfill them in the finest way.
Assuming these considerations, you need to opt-out a systematic approach to understanding the requirements of the booking industry. Before implementing the things, first, you should know some key trends that can uplift the growth of your online booking business.
Top 5 Key Trends
New Innovations keep appearing before us on a regular basis and the surge of the internet is changing the mindset of the people. So, if you ever think of starting your online booking business, these are few booking industry trends you need to keep in mind:
Rapid Growth of Global Marketing
According to a recent Reuters research report, it was estimated that between 2017 and 2023, the global appointment scheduling market will grow at a CAGR of 15.1% and is expected to reach around 360 million USD by the end of 2023.
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This shows a clear picture of the future of the online booking industry. Especially if you think of building up an online booking website for scheduling appointments then, this is the right time to search for reliable software for your website. Booking Commerce is one of the kinds that can help you in creating a powerful & manageable booking system for any profession of your choice.
Booking via mobile phone is a compulsory trend in this digital era. People prefer to make booking reservations online. Choosing the right platform for your booking business helps you to develop a stable system. If your system is compatible with mobile devices, people find a better & convenient way to book services online. This will definitely help you to rev up your online revenue to a great extent.
This is the primary reason that you can’t afford to have a system that is not compatible with mobile devices as you may lose valuable customers.
Friction-less Online Booking Flow
The trend to start an online booking website is to keep growing immensely day by day. Thus, from the past three years, there are lots of booking websites that let the customer book slot for appointment booking or for rentals. But what makes your website more captivating than others? Of course, a friction-less booking flow!! Yes, you got it right. People usually seek to find a website that offers a seamless booking experience to them.
So, each & every element of your website should be used in such a way that it can entice customers at every step. It is important to have a frictionless flow of your online booking website so that you can earn more customers in the times.
Impact of Social Media
“Social media is not a media. The key is to listen, engage, and build relationships.” perfectly quoted by David Alston, the top Canadian marketing startup Entrepreneur
Social Media is revolutionized in such a way that it can be a motivating factor to uplift your business growth. Social Media is booming the e-commerce industry.
The trend to start social media campaigns keeps increasing day by day. Let’s talk about the most trending features, Facebook Live! You can go live on Facebook & share your online booking experience with your followers. Thus, this will help you to grow your community on Facebook & engage customers to give a chance to your brand.
Organized Self-Sevice Portal
Customers always look for a streamlined booking process. That’s why it is crucial to design an organized self-service portal for an online booking system. Merchants having an online booking system are much focused on providing a manageable self-service portal to their customers as this leads to drive an engaged & better booking experience to the customers.
Let’s look into some of the effectual benefits of having an organized Self-Service Portal:
- It empowers your potential customers to request for any service.
- Customers have all the time to explore the things on your booking website.
- Allow personalization.
- Instant access to all the needful information on your website.
- Gain happy customers!!!
If you are not providing a manageable self-service portal to your customers, you may lose valuable customers and this may lead to an increased bounce rate of your website.
Being a merchant, if you want to have a stable yet powerful booking system for your online booking business, you must be aware of all the top trends of the online booking industry. With this, you will get to know all the requirements & priorities one needs to have in his/her booking business. Thus, you can have a well-managed & successful online booking system through which you can increase your online sales performance & earn more profit from the bookings.
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