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The emerging technology of Augmented Reality (AR) tosses the eCommerce industry to broaden its horizons and enhance customer experience.
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Augmented Reality is one of the most popular and trending technology these days. It is only going to get bigger as AR is compatible with almost all smartphones and other devices which makes it more accessible around the globe. With the help of Augmented Reality (AR), we can see the real-life environment right in front of us. It adds a kind of digital elements to a live view often by using the camera on a smartphone.
AR can help to transform various things around such as how we work, play, learn, shop, and connect with the world around us. Augmented Reality imposes a perfect way to envisage things that would be impossible or impractical to experience in the other way.
Nowadays, customers are redefining the standard of their interaction with any brand. Ecommerce businesses who are empowering their customers with a new level of convenience, real-time information, and self-service will quickly gain an edge in the eCommerce marketplace.Not all customers are having a great imagination power to correlate the products available on the eCommerce stores with real-world space. With Augmented Reality solutions, eCommerce customers can experience a new level of self-service.The integration of AR into the eCommerce business move has succeeded to overcome various shortcomings of online shopping. Likewise, it bridges the gap between offline and online shopping experiences for customers.
Fashion & Apparel
Food & Grocery
The eCommerce industry is experiencing a massive tide of potentials by leveraging the Augmented Reality (AR) technology. Not only the Augmented Reality pressurize the self-service feature, but it also goes beyond that. It helps to uniquely engage the customers in the real-world.
AR increases user engagement and interaction with the website and helps in providing richer user experience. It is perceived that the AR increases the value of products. Well implemented AR activity conveys the forward-thinking brands among the customers.
Augmented Reality (AR) extends the content and interaction abilities of any product. Also, it helps to enrich the relationship between eCommerce companies and their customers.
AR enables unique opportunities for Immersive reality
Takes the store to the customer
Resolves the gap between online and offline shopping
Personalize and instinctual self-service experience
Improves customer satisfaction through personalized servicing
Enrich the visual interaction
Enhance access to product information
Improves the decision-making process of consumers
Online shopping goes beyond browsing through images and videos of a product to life in an immersive environment. Virtual Try-On Introduce the brand new beauty tech innovation and real-life digital solutions to the eCommerce industry.
This technology leverages the perk of online shopping in terms of convenience. It helps to overcome the challenge of ‘uncertainty’ in the eCommerce business. Also, allows users to interact with the product in real-time. It delivers a ‘touch-and-feel’ experience similar to that of in-store shopping.
This innovation visualizes the human body in detail to learn its width and height. We have developed an AR product Sizing feature for the mobile application for the customers. Using this feature the customers can measure their sizes and choose the available option accordingly.This feature reduces the big pain of returns and refunds for retailers as well as for the customers. Especially in the fashion industry, this feature helps a lot as more than 60% of returns happen because of size and fit.
We have also developed a pathfinder map solution for the customers who are visiting the offline store. It can also be used in the warehouse if we will talk about the eCommerce industries.
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