PrestaShop Google Ads {User-Guide}

PrestaShop Google Ads lets you implement Google Adwords conversion tracking on your PrestaShop website effortlessly. Drive more traffic to your store by running advertisements with Google Ads.

PrestaShop Google Ads module is compatible with PrestaShop 8.x.x

• The extension allows you to integrate Google Adwords Conversion tracking on your PrestaShop website.
• Track conversion events like add to cart, checkout, and order confirmation.
• Turn conversion tracking on and off as per requirement.
• The module is MultiShop Compatible.

NOTE:

For the PrestaShop Google Ads module to work, the admin needs to have a Google Ads account with ads running.

• Firstly, go to the module manager in the back office and click on ‘upload a module’.
• After that, drag and drop the module file or select the file from the system.
• In this way, the module installation will be successful.

To setup Google Ads in PrestaShop, the admin needs to enter Google Ads Conversion ID and label under the Configuration settings.

Under the Conversion tab, the admin can decide the events which he would like to track for his website. Admin can choose to track the events like add to cart, proceed to checkout, and order confirmation. Based on event, admin needs to specify the conversion label.

To obtain the conversion ID and label, you need to log in to your Google Ads account.

Once you have logged in, click on the tools icon, and under Measurement, click on Conversions.

Under Summary, click on + NEW CONVERSION ACTION button.

Now, select the Website.

Add your website url.

Create a conversion action.

For manual conversion: In the Goal and action optimization field, select the events you want to track.

After selecting the events, click on done.

Add more conversion action manually.

On Tag setup, click on Use Google Tag Manager to get conversion ID and label.

Use the above-generated conversion ID and label for each module. For each tracking event, you need to generate a different label.

Track Events on Website

With PrestaShop Google Ads, the admin can track the following three events:

1. Add To Cart
2. Begin Checkout
3. Purchase

Add To Cart: When a user adds a product to the cart, PrestaShop Google Ads track and record this event’s details.

Purchase: Whenever a customer purchases something from the store, the purchase event will be triggered.

Begin Checkout: This event is triggered when a customer initiates the checkout process.

This was all about the PrestaShop Google Ads Module. I hope this document will help you in checking the functionality of the module in a better way. Also, do let us know about your views in the comments.

For any kind of technical assistance or query, please raise a ticket or send us a mail at [email protected]

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