Introduction
Mobikul Mobile App Builder for Magento 2 will convert the Magento 2 based website to a mobile app. The app is combined with the Augmented Reality feature to increase functionality and make it more user-friendly.
What is Augmented Reality?
Augmented Reality (AR) is a part of artificial intelligence (AI). Where the objects present in the real-world environment are augmented into computer-based information.
It is different from virtual reality (VR), which refers to the adaptation of the real world into a virtual one. However, augmented reality is about the harmonious co-existence of the real and virtual worlds.
So, the functionality is usable in various places like- gaming, surgical procedures, virtual tour, 3D product demo, simulations, home interior decor, and other places.
Types of Augmented Reality
Augmented reality is a diverse field that can be divided into several categories –
Marker-Based Augmented Reality –
This type of Augmented Reality uses a camera and a visual marker (usually a QR/2D code). That gives a set of outputs when sensed by a reader. The camera of a device can distinguish between real-world objects and markers.
The best example of the technology is car interior design selection. Where the customer can view multiple designs for car interiors (like seat colour, steering type, dashboard and many other details).
Markerless Augmented Reality
This type of Augmented Reality uses a GPS, digital compass, velocity meter, or accelerometer which is embedded in the device to provide data based on your location.
Thus, this feature is useful for mapping directions, finding nearby businesses, and other location-centric mobile applications.
Projection-Based Augmented Reality
This works by projecting artificial light on a real-world object surface and then sensing the human interaction of that projected light.
Superimposition-Based Augmented Reality
This type of augmented reality either partially or completely replaces the original view with the new one. This type of feature can be highly useful in furniture shops or in determining the design of a building.
Advantages Of Augmented Reality in Mobile Apps
This technology is helpful when we talk about the e-commerce industry due to multiple reasons. After creating a revolution in the gaming industry with games like Pokemon Go.
It is also serving other industries like healthcare (majorly remote surgeries), books and extensively the e-commerce industry.
Hence, the major reasons behind the usage of Augmented Reality in the e-commerce industry are –
- Product Virtualization-Virtualizing the presence of objects that are not there within the customer’s mobile phone. This will undoubtedly influence the customers more rather than the videos or pictures.
- More Customer Engagement -Augmented Reality creates a sense of presence for objects that aren’t really there. As per a study, this will surely increase customer engagement and bring down the number of unsatisfied customers.
- Memorable Shopping Experience -As customers can interact with virtual objects like the real world. This feature can engage the customer more than the videos or pictures. As of now, the customer can virtually see the real-world object.
- Modify & Customize Selection – Customers love to customize the products they like with the help of this feature. They can modify their selection by resizing the object, rotating it, and placing the same object more than once as required.
Magento 2 Mobile App and Augmented Reality
The Magento 2 Mobile App is moving towards new advancements where it has introduced a feature of Augmented Reality.
This feature will enable the customer to view the product in real life instead. Thus, facilitating better purchases as stated above in the advantages.
Mobikul team has implemented Augmented Reality in two ways- AR Product Visualisation and AR Virtual Measurement.
You can check for admin end configuration, here- AR Product Backend Management.
AR Product Visualisation
In this case, the customer will have the facility to view the products in AR mode by clicking the AR option. The AR option is available on the product image as shown in the snapshot below.
Here, the customer can click on the AR Button to detect the surface on which we need to place the product.
After which they can click on the detected surface which will make the product visible virtually. The customer can decide the exact section of product placement.
After that, the customers can even resize the object, rotate it, and place the object more than once as required.
So, for more insight check the below video –
AR Virtual Measurement
Almost all e-commerce stores that sell fashion and apparel items display a size chart table on their product pages. This allows online shoppers to find the right sizes for themselves and reduces the hassle of product returns and exchanges.
With Magento 2 Size Chart, the store admin can create and show measurement charts for simple as well as configurable products, further, the Add to Cart button is available for quicker checkout.
In the case of e-commerce mobile apps, shoppers can virtually record the measurement of the object for which we require the product. This feature is present only in iOS apps.
These products are simple products with the custom option. The customer can enter the size with the help of the AR Option on the product page.
Thus the major requirement of this feature is where we require the customer to enter the details.
Here, the customer can click on AR-Icon present in the custom field, which will open up the measurement recorder window.
The admin here can click on the Start button to being recording. After which the customer can click on the correct button to save the measurement.
After, this the customer can click on the Add To Cart button and the product will be delivered as per the required size configuration.
For more insight check the video below-
Hope this gave you some insights into AR use in e-commerce. This feature can easily be incorporated within our Mobikul Mobile App Builder for Magento 2.
For any query or suggestions get back to us at [email protected] or raise a ticket at our HelpDesk system.
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