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    Case Study Homemart

    Homemart: Empowering African eCommerce with Multi Vender Marketplace Solution

    Platform WooCommerce
    Industry Retail
    Country South Africa

    Homemart is an e-commerce website that primarily focuses on the African market.

    It features a variety of products catering to different needs and preferences, such as electronics, fashion, home appliances, beauty products, and more.

    homemart-website-WooCommerce Multi-Vendor Plugin

    The platform aims to provide a seamless shopping experience for African customers by offering a user-friendly interface, secure payment options, and reliable delivery services.

    By bringing together various sellers and brands, Homemart helps customers access diverse products in one place, making online shopping more convenient and efficient.

    Furthermore, they were looking for WooCommere development services for their website which could solve their problem.

    E-commerce in Africa

    According to Statista, online retail in Africa has been rapidly growing and is expected to continue.

    This growth can be attributed to factors such as Africa’s young and large population, increasing internet penetration through smartphones, and the widespread use of mobile e-commerce.

    Key markets in Africa for online retail include Nigeria, South Africa, Kenya, Morocco, and Egypt, where leading companies like Jumia, Konga, takealot, and Kilimall operate.

    Payment methods such as mobile money and cash-on-delivery are common in these markets.

    Additionally, consumer preferences for online purchases in Africa include clothing, shoes, and consumer electronics.

    However, despite the rapid growth, the percentage of online shoppers in Africa is still below the global average.

    What Problems Was Homemart Having?

    Homemart was looking for an eCommerce solution and wanted to convert their WooCommerce store to a marketplace.

    So, they wanted to onboard multiple vendors who could sell their products on their marketplace website.

    Additionally, they wanted someone to help with this problem.

    How Webkul Helped Homemart?

    Webkul is known for helping and assisting businesses to grow their businesses by providing and building plugins.

    Homemart shared their requirement through UVdesk tickets, which our development team understood and quickly started working to fulfill their needs.

    We provided them with a WooCommerce multi-vendor marketplace plugin to solve their problem.

    Multi Vendor Marketplace for WooCommerce

    Multi Vendor Marketplace for WooCommerce plugin turns your e-commerce store into a full-fledged marketplace with multiple sellers.

    WooCommerce Multi-Vendor Plugin

    It enables sellers to manage their profiles, product lists, sales records, and order history.


    The admin can also oversee products, sellers, commissions, and settings.


    Easy to set up and constantly updated, this plugin is a game-changer for WordPress WooCommerce shop owners.


    We provide a plethora of multi vendor add-ons for WooCommerce, along with options for shipping and payment.


    Homemart, an e-commerce platform catering to the African market, offers many products and aims to provide a seamless shopping experience.

    By supporting local businesses and promoting African-made products, Homemart contributes to economic growth within the continent.

    With the help of Webkul’s Multi-Vendor Marketplace for WooCommerce plugin, Homemart has successfully transformed its e-commerce store into a thriving marketplace, enhancing its offerings and convenience for customers.

    Have to say I got a plugin from you guys and had some issues but your support has helped me through the issue and made my client happy which makes my job a lot easier glad they could assist on any issue i got. Would recommend.
    Dylan Hull
    South Africa
    Disclaimer – Please note all the images and content used in this article belong to their respective copyright owners. If you have any issues or complaints related to this article, please send us an email at [email protected].
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