Cerqular: The Largest Sustainable Marketplace

Cerqular is a large online marketplace focused on sustainable and Eco-friendly products. It aims to connect conscious consumers with businesses offering a wide range of responsibly-sourced items, from apparel and home goods to beauty and wellness products, all in one centralised platform committed to promoting sustainability.

Cerqular creates a marketplace where different businesses can showcase their products and services, meeting the various needs and preferences of conscious shoppers. It’s a place that promotes sustainable choices for both buyers and sellers.

Cerqular has built a strong customer base by focusing on offering great shopping experiences, competitive pricing, and excellent customer service.

To enhance their online store to unlock many growth opportunities they contacted with webkul .

Dynamics Of E-Commerce Market in United States

The U.S. e-commerce market is expected to top $1.1 trillion by 2024. Major factors driving this growth include the widespread use of mobile devices for shopping, which now accounts for nearly half of all online sales.

Consumers are increasingly prioritising sustainability, seeking out Eco-friendly products and platforms .

While rapid shipping options like same-day and next-day delivery are becoming the norm .

Omnichannel shopping, which combines online and in-store experiences, is growing, and social commerce on platforms like Instagram and TikTok is making it easier to buy products directly from social media. For more details, you can check Statista and Shopify’s e-commerce trends.

Cerqular, a marketplace focused on promoting sustainable products, came to Webkul with several unique challenges.

Their vision was to create an Eco-friendly platform that could support sellers with ethical and environmentally friendly products.

However, many of Cerqular’s sellers were using different platforms, such as BigCommerce, and not just Shopify. This made it difficult to sync product listings, manage orders, and track inventory across the board.

Cerqular needed a solution that could bring everything together while maintaining its sustainable focus.

Webkul’s Solution

To address Cerqular’s needs, Webkul offered Multivendor Marketplace as the core solution. This solution allowed Cerqular to bring together multiple sellers under one platform, making it easier to manage products, orders, and seller activities.

The Multivendor Marketplace provides Cerqular with valuable tools to monitor seller performance, sales trends, and consumer behaviour.

These insights allow Cerqular to maintain high standards across the platform while helping sustainable sellers thrive.

By using these features, Cerqular can efficiently manage its growing community of sellers, ensuring a smooth, user-friendly, and environmentally responsible shopping experience for customers.

With this marketplace, Cerqular could effectively handle its growing number of eco-conscious sellers and continue building a diverse community

Customized Connectors

A significant challenge was that many of Cerqular’s sellers were not on Shopify, but were instead using platforms like BigCommerce , WooCommerce and Shopify connector .

Suppose if a seller wants to connect or map their Shopify store to your marketplace, they can do so easily using the Shopify Connector.

By logging into their Shopify account, sellers can seamlessly integrate their store with the marketplace, allowing product import, inventory synchronization, and order management from one central dashboard

To overcome this, Webkul provided specialized connectors to integrate these platforms into the Cerqular marketplace. One such connector was the BigCommerce Connector, which was customised specifically for Cerqular, allowing product syncing, inventory updates, and smooth integration for non-Shopify sellers.

Additionally, Webkul’s flexibility in offering customization services ensured that Cerqular’s unique needs were met, making their marketplace solution highly tailored and effective.

Along with the marketplace and connectors, Cerqular also uses Webkul’s other app such as Customer Order Management, which helps streamline the order process for sellers and buyers.

This full-featured solution allows Cerqular to grow while keeping things simple and efficient for its users. By using Webkul’s tools and customized solutions, Cerqular can continue its mission of promoting sustainable products with ease.

This collaboration enabled Cerqular to grow while maintaining its focus on sustainability and operational efficiency, using Webkul’s customised, multi-platform solutions.

Webkul played a crucial role in transforming Cerqular’s marketplace by enabling seamless integration for sellers from various platforms, including Shopify and BigCommerce.

By providing the Multivendor Marketplace and custom-built connectors like the BigCommerce Connector, Webkul empowered Cerqular to effortlessly sync products, manage orders, and maintain inventory across multiple platforms.

Now, with these integrations and the use of various Webkul features, including Customer Order Management, Cerqular has significantly strengthened its marketplace operations.

This has allowed them to support a growing number of eco-conscious sellers and establish themselves as a leader in the sustainable e-commerce industry, offering a seamless and efficient shopping experience.