Adobe Commerce & Adobe Commerce Cloud being one of the most flexible platform in eCommerce domain has multiple design requirements. It is mandatory to design and develop a store which delivers an interactive user experience.
Keeping multiple factors in consideration during the product cycle. There are four different pathways to start your online store design & development process.
Fully Custom Adobe Commerce Store Design
With the involvement of new technologies and advancement in eCommerce. It has become more than necessary to stand out as an online store.
Fully Custom Adobe Commerce Store Design approach allows you to plan and design everything to the last detail from navigation to the checkout experience. Opting for custom design provides you the huge space of creativity and to implement out-of-box ideas. With this you have the full liberty to reflect your brand uniqueness through your store.
Planning everything from scratch has a benefit of creating a dedicated design language and a full-fledged design system for your online store. This approach ensures that every thing is kept streamlined and efficient both on design and development end. This eventually reflects a better shopping experience on frontend.
This approach is best for:
- Merchants who wants to plan their store to every minute detail.
- Merchants who have sufficient time and budget to built a custom full fledged ecommerce store.
- Who wants to reflect their distinctive style and vision through there store design & overall brand.
- Needs a complete brand overhaul from brand kit to ecommerce store.
Adobe Commerce Theme Design & Customization
With booming eCommerce development expansion, around 2.12 billion people are supposed to buy goods and service online. These stats reflects the steep hike in number to online stores.
In this fast growing space, it is highly beneficial to bring your business online asap.
Well, if taking your business to online adobe commerce store instantly is your priority. Then the predefined themes are the perfect solution.
This approach is relatively faster to custom store design. There are ready-to-use themes for almost every eCommerce platform. These themes are fairly easy to install and will make your store live instantly.
This approach is best for:
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- Merchants who have time and money constraints.
- Low and mid scale starting out business owners.
- To whom brand uniqueness doesn’t bother and needs a cheaper & faster solution.
Adobe Commerce Store Design Optimization
Having an highly functional design in itself will boost your conversion rate. But its easier said then done. Multiple eCommerce store face high drop offs and abandoned cart rates.
Adobe Commerce Store Design Optimization process includes the UI/UX audit and design updates in your existing adobe commerce store. Depending upon the requirements, every user flow goes under usability evaluation, in-order to give user a better shopping experience.
Every page specific design changes for eg: Product Page Redesign, Improving web & mobile checkout etc. are shared via source design file and only after UI heuristics evaluation store is made live.
During design development the SEO and performance of the website is also taken into priority. Its essential to have high performance and organic reach for better brand visibility.
This approach is best for:
- Merchants who have an existing online store and need to improve the performance.
- Merchants facing high cart abandonment rate.
- Need any specific page redesign for better conversion.
Adobe Commerce Store Development
As the name itself suggests, this approach is about the Adobe Commerce Store development.
If you have your store design ready from a different design agency or studio. You can share the source design file of your store. The designers will see through the complete dev-handoff for your store design. This also includes the creation of any small missing assets.
This approach is best for:
- Merchants who already have their design finalized and need a development service for their online adobe commerce store.
Popular Adobe Commerce Design Services
Till now we have discussed the major approaches to design & build an Adobe Commerce Store.
Along with the right approach it is also important to consider what right design decisions and services to include in our basket for an highly functional online store that users love to use.
eCommerce UI/UX Design
With eCommerce booming and ranging in multiple domain with complex operations & tasks. Having a functional design is an essential requirement. eCommerce UI/UX design service covers the overall design of your online store from both UI & UX perspective.
There are multiple factors that should be taken into consideration to convert your design into successful adobe commerce store, but lets look at some of the essential ones.
From UI view point:
- Having a clear and easy navigation.
- Minimum interface friction during complex operations.
- High quality product images.
- Brand specific design language that helps develop an emotional bonds with the users.
From UX view point:
- Giving usability utmost importance- The design should provide functionality that is intuitive and easy to use. To accomplish basic tasks user should not need high user concentration and time.
- Taking accessibility into consideration- The design should provide functionality that is intuitive and easy to use. To accomplish basic tasks user should not need high user concentration and time.
- Making online store desirable- A good UX also enables experiences that are delightful. Therefore, a platform that is not only easy to use but also improves the way that users engage with the store (usually by impressive visuals and interactions), this factors increases the retention and recommendation.
Responsive Web Design
Responsive web design is an approach that allows your design to function perfectly across different screen sizes. By the end of 2021, the world’s mCommerce sales will make up for 53.9% of total eCommerce sales.
Statistics clearly shows how important it is to have an fully responsive adobe commerce in 2021.
Having a fully responsive adobe commerce store will directly boost your engagement and conversion ratio. Also, almost every adobe commerce theme can be converted into fully responsive themes.
As mentioned earlier mCommerce is growing and is responsible for major share of eCommerce sales. Therefore having an mobile app for your online store is highly profitable.
There are two major design approaches for mobile apps-
Native Mobile Apps
Native mobile apps are specifically created for two platforms Android OS & iOS. Each platform have there own design guidelines about there components and usage.
Having separate design guidelines makes the natives app fast and highly stable.
Cross Platform Apps
Cross platform apps have similar user interface and codebase across both platform. Uniform design of cross platform apps helps the users to recognize the app making it a more familiar experience.
There are plenty of solutions like Mobikul App Builder that can instantly create a mobile app for your adobe commerce marketplace.
PWAs are on the rise due to the increasing capabilities of modern browsers. With most of the eCommerce stores not being optimized for mobile PWAs are the best solution.
PWA or Progressive Web Apps deliver an app like experience for your eCommerce store. Even if you have an responsive eCommerce store you can lack on various features ( like offline mode, add to home-screen etc.) that PWA offers for mobile.
Having mobile first approach while designing an eCommerce PWA can sort multiple user flows and friction points. Also, following material design guidelines will allow you to maintain design consistency.
The mobile device is accounted for more than 50% of worldwide usage. This shows that the availability of the content with just a fews clicks is very important.
Over here, AMP(Accelerated Mobile Pages)plays a very crucial role when it comes to speed and faster performance. AMP is a web component framework.
The design is minimal and requires an understanding of the framework. AMP are beneficial when you have a content-heavy page. AMP helps Washington Post increase their returning users from mobile search by 23%.
What Webkul Design Studio Offers?
Webkul Design has expertise in improving the eCommerce experience for more than 90,000 customers across the globe. We deliver solutions with all the services mentioned above.
With over a decade in B2B/B2C domain, we have expertise in popular eCommerce platforms such as:
We also have a dedicated team of industry professional for online store design and development. For online store design we support also types of design tools like Figma, Sketch, Adobe XD, Photoshop etc.