Webkul Enables Giftable Services for Estetica Mayka

Estetica Mayka is a professional beauty and aesthetics centre located in Mollet del Vallès, Catalonia, Spain.

The centre offers a wide range of beauty and wellness services, including facial treatments, body treatments, hair removal, therapeutic massages, and signature rituals, all delivered by a dedicated team of professionals in a welcoming, expert environment.

The centre has built a strong local reputation for personalized care and consistent quality. Their treatments are not just appointments; they are experiences. And experiences, as their customers know well, make the most thoughtful gifts.

Thus making the brand’s identity strongly rooted in expertise, trust, and customer well-being.

In this case study, we will analyze how Estetica Mayka utilized the PrestaShop Gift Card module and PrestaShop Development service to improve the shopping experience and introduce a complete gift-purchasing capability for their customers.

Beauty & Wellness Market in Spain

Spain’s beauty and personal care market is growing steadily, driven by rising demand for wellness treatments, skincare, and aesthetic services. The market grows from approximately USD 8.2 billion in 2025 to USD 9.4 billion in 2026, as consumers increase spending on self-care and professional beauty services.

The European beauty and personal care industry continues to expand at a CAGR of around 4–5% from 2024 to 2028, supported by strong demand for premium, personalized, and experience-driven offerings.

At the same time, experience-based gifting is reshaping customer behaviour, with more people choosing services like facials, body rituals, and massages over physical products, especially for occasions like birthdays, Mother’s Day, Valentine’s Day, and the festive season.

Prestashop gift cards

The PrestaShop Gift Card module allows store owners to create and sell gift cards as products within their store. Customers can purchase these gift cards and send them directly to recipients via email.

The PrestaShop Gift Card module allows store owners to offer products and services as giftable options, automatically generating a unique voucher code that is delivered to the recipient via email.

It also enables gift personalization and provides merchants with full control over voucher management and usage tracking.

Store admins can configure and manage two types of gift flows:

• Gift for others: Customer selects a product or service, fills in the recipient’s name, recipient’s email, sender’s name, and an optional personal message, and the system automatically sends emails to the recipient after order confirmation.
• Gift for self: Customers can purchase a service as a gift for themselves for future use, with a simplified form showing only an optional personal message field.

Estetica Mayka uses the PrestaShop Gift Card module to enable gift purchasing for their beauty and wellness services on their PrestaShop store.

Challenges Faced by the Client

The client encountered key challenges while enabling gifting on a service-based PrestaShop store, as the platform does not natively support purchasing on behalf of another recipient or capturing recipient-specific details.

Since the offerings are in-person services, the standard shipping flow did not apply and required a custom fulfillment approach.

The client also needed strict voucher-to-recipient mapping to ensure secure redemption, along with a dedicated back-office process to validate vouchers and generate zero-value orders without affecting standard order management.

All enhancements had to integrate seamlessly while preserving the existing customer purchase flow and ensuring a non-intrusive implementation that caused no disruption to the checkout experience.

How our customized solution helped

Webkul’s PrestaShop Gift Card module, with targeted customization, addressed each of these challenges precisely.

We added a ‘Buy as a Gift’ button directly on eligible product and service pages, sitting alongside the standard cart option without replacing or interfering with it. The gifting flow is entirely separate, triggered only when the customer actively chooses it.

The streamlined gift form captures recipient details and a personal message in one step, automatically emailing a unique voucher code upon confirmation without manual intervention.

By treating purchases as service vouchers, the system bypasses standard shipping logic to ensure seamless in-store fulfillment.

In the back office, a dedicated Gift Card Orders section gives admins full control, allowing them to create redemption orders, apply voucher codes, and record zero-value fulfilment orders.

The system logs every purchase and redemption in the orders table, ensuring a clear and auditable gift history.

Vouchers are locked to the recipient’s customer account, ensuring they can only be redeemed by the intended person, keeping the system both secure and accurate.

Conclusion

By using our PrestaShop Gift Cards module, Estetica Mayka made its treatments easily giftable, unlocking new revenue, boosting engagement during key occasions, and streamlining redemption management without affecting the regular checkout experience.