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Top 7 eCommerce Rules and Compliance for Europe

Updated 1 May 2023

As eCommerce becomes increasingly common worldwide, businesses must ensure they adhere to the rules and guidelines established by states and international organizations.

It is crucial for businesses with a European Union (EU) Base. For an e-commerce business, there are various regulations and standards that are specific to eCommerce. 

Let’s get right into it: 

Many enterprises are doing business in the European Union (EU). Let’s understand the top seven eCommerce laws and compliance requirements for eCommerce Development


eCommerce Rules: What They Are, Why They Matter, and How They Affect You 

All rules and legal matters pertaining to the online sales sector are covered by eCommerce laws. Any company that conducts online sales of goods or services is subject to certain laws and rules.

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eCommerce law violations may result in consumer lawsuits, as well as fines and penalties from governmental agencies.

Any business owner, including those running e-commerce sites, should adhere to the law.

Having a solid understanding of eCommerce Regulations will help you safeguard your clients, your business, and yourself.

Unknowingly breaching the law could have negative effects on your business.

Along with the severe fines and legal penalties, you run the risk of losing control over your brand’s reputation and assets.

Personal data privacy, financial data security, and deceptive business and advertising practices are all common topics covered by eCommerce regulations intended to safeguard your clients.

You must shield your firm from potential problems brought on by misinterpreting the law, just as you must protect your customers.

GDPR Compliance

The goal of the General Data Protection Regulation (GDPR) is to protect the privacy and personal information of individuals. It will cover EU Data Protection Regulations.

It applies to all businesses that handle or keep personal data belonging to EU citizens. Despite where a company is situated.

The steps to protect client data, such as gaining consent for data collection and guaranteeing it is maintained securely. These are necessary for eCommerce enterprises to achieve GDPR compliance.


Organizations that violate the GDPR Guidelines for eCommerce websites and Marketplaces may be subject to harsh fines and penalties. It includes a fine of 4% of their annual global revenue or €20 million, whichever is higher.

Although GDPR compliance has received plaudit for its initiatives to improve data protection for EU residents. 

Also, it has presented difficulties for companies and organizations that gather and process personal data.

eCommerce Directive Compliance

A law was launched in the EU for eCommerce business guidelines. This law outlines rules for agreements, online ads, and content posted on eCommerce websites.

In order to comply with the EU eCommerce Directive, businesses must give customers accurate information. Also, make sure they have access to dispute resolution processes. If not then, they can take action to stop illegal activity on their websites.

Although the GDPR and the eCommerce Directive are different laws with different purposes, they are both applicable to eCommerce activity. 


For instance, an eCommerce website that gathers personal data from customers. Those residing in the European Union (EU) would be required to abide by the GDPR’s regulations. 

Also, the eCommerce Directive’s rules rule will apply to businesses. So they will not disclose information to customers about the website’s terms and conditions, privacy policy, and delivery options.

Consumer Rights Directive Compliance

The Consumer Rights Directive law create to safeguard customers when they shop online. It includes norms for things like pricing, delivery, and exchanges. 

By giving customers a 14-day cooling-off period during which they can cancel their orders. Also, to ensure that refunds are processed quickly, eCommerce enterprises must abide by the Consumer Rights Directive.


The Consumer Rights Directive Law seeks to offer a comprehensive framework for consumer protection throughout the European Union. Its an emphasis on eCommerce transactions and other types of distance marketing. 

In addition to giving consumers more protection and trust when shopping online, it has helped level the playing field for firms within the EU.

Value Added Tax (VAT) Compliance

The end consumer of a good or service is subject to Value-Added Tax (VAT). It is a consumption tax.

VAT rules for eCommerce in the EU  enterprises to register for VAT in each country. Where they offer goods or services, charge clients the appropriate amount of VAT, and submit VAT returns to the tax authorities.

Different VAT rates apply depending on the nation and the type of good or service. Others might not be, even though some goods and services might be subject to reduced VAT rates.

The typical VAT rate in the EU is at least 15%, though it may be higher in some member states.


The VAT system can be complicated, especially for companies that operate internationally. Also, they offer goods and services to clients in several nations.

The VAT nevertheless contributes to the funding of public services and infrastructure. That is a significant source of income for governments.

Payment Services Directive (PSD2) Compliance

A law called the Payment Services Directive (PSD2) for eCommerce aims to safeguard consumers by enhancing online payment security. 

Businesses must comply with new security requirements for payment processing. Also, implement two-factor authentication for online transactions. 


By taking these steps and collaborating with payment service providers that adhere to the rule, eCommerce enterprises should ensure they are PSD2 Compliant.

While also assuring a high degree of security and consumer protection, PSD2 aspires to foster the development of a more integrated and effective payment services sector in the European Union.

Directive on the Accessibility of Websites and Mobile Applications Compliance

A compliance law in the EU is the directive on the accessibility of Websites and Mobile Applications. This law ensures that websites and mobile applications are accessible to impaired users. 

For example, if someone has visual or hearing disabilities, then this law will work. eCommerce enterprises must abide by the guideline.


To ensure the demands of all citizens, public sector organizations can deliver top-notch digital services. In these digital services, the Directive on the Accessibility of Websites and Mobile Applications law will work.

The Directive on Accessibility also promotes equitable access to information services for individuals with impairments. 

The directive law helped create a uniform framework for accessibility throughout the European Union. Also, they established a standard for accessibility requirements that may use more widely.

Directive on Package Travel and Linked Travel Arrangements Compliance

Consumer needs protection while making Holiday Package or linked travel arrangement purchases. The Directive on Package Travel and Linked Travel Arrangements law will work here. 

eCommerce companies must abide by the rule and provide a way for customers to report problems and complaints. So they can clarify the complete information about the packages they offer.

They also need to check that customers safeguard against financial loss or insolvency.


The Directive on Package Travel and Linked Travel Arrangements law seeks to guarantee that consumers. So they have access to high-quality, dependable, and secure travel services.

Also, to level the playing field for companies engaged in the travel industry.

In addition, it gives consumers more assurance while making travel plans with more security. The directive has assisted in establishing uniform regulations throughout the European Union.

Final Words

To summarize, there are several laws and standards for eCommerce companies operating in the EU. They must abide by this to safeguard consumers and encourage fair competition.

Businesses can gain the trust of their customers and avoid expensive fines. They need to follow these EU standards.

Do you want to apply these laws to your eCommerce website? You can send us an inquiry at [email protected]

Looking for Website and Mobile App Development, please initiate a chat here.

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