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    Need of Digital Asset Management (DAM)

    Digital Asset Management(DAM), one of the hottest subject trending among the global digital market, this year!!!

    If you’re wondering what is Digital asset management and the importance of DAM, read this article to the end.

    What is Digital Asset Management?

    Indeed, DAM included a shared secure repository associated with rich media or multimedia files.

    Often, we get in touch and interact with digital media such as images, audio and video files, game, advertising campaigns, marketing brochures.

    This digital media file is an essential ingredient of digital marketing, popularizing and gaining attention across the globe.

    When such type of digital media aspects is huge and large, required systematic structure to keep digital asset organized and centralized so they can be located more easily and used appropriately from everywhere.

    Thus Digital asset management comes and utilizing especially among B2B and large businesses to store and retrieve assets from various channels.

    In short, the DAM is all about creating, organize, find, and use pieces of digital media.

    Or a simpler way we can say…

    DAM enables enterprises to intuitively manage and store their rich product digital assets across all customer touchpoints.

    DAM Market Analysis

    The latest research on global digital asset management market reports that:

    “In 2018, the global Digital Asset Management market size was xx million US$ and it is expected to reach xx million US$ by the end of 2025, with a CAGR of xx% between 2019 and 2025.”

    The adoption of DAM increasing across the organization to manage and store digital assets.

    Marketers from different fields with different products have raised the bar of competition, vendors are continuously trying to establishing themselves in the DAM market.

    What is Digital Assets?

    Before knowing DAM, you should have a clear image of digital assets. Certainly, digital assets can be a text or digital media formatted into a binary source and reside on the storage device.

    Examples of digital assets are photos, eCommerce content, digital media, documents, audio/video files, and other multimedia contents.

    However, the number of stored digital assets will grow, as your business grows. It becomes difficult and time consuming for multichannel sellers to manage and retrieve.

    Securely store, update, manage, index and retrieve these assets data to the different web channels can be done at one single dashboard with Akeneo DAM.

    Benefits of digital asset management

    • Centralize location
    • Quick to search
    • Easy retrieval when needed
    • Efficient organization and secure
    • Adaptive database solution
    • Data always up to date
    • Robust software for an Enterprise level of business
    • Simplify and streamline your workflow
    • Capacity to store high-quality digital assets
    • Better security and encryption
    • Easy to understand
    • Greater time to focus on other tasks
    • Provide a uniform image across all channels
    • Save time and resources

    5 reasons why you may need of Digital Asset Management

    Despite having a quick overview of digital assets and its market growth, benefits and challenges, you should understand why you must consider DAM solution for your business?

    Here are 5 reasons why you may need of Digital Asset Management:

    5. Integrations

    This may a good reason to consider DAM, as it provides connections with other wide -range of software applications whether it is CMS, eCommerce integration, social media, PIM and cloud storage.

    Now, you can add/upload/edit/delete and centrally manage various type of digital assets such as images, pdf, doc, etc within Akeneo PIM platform, even you can export/import assets with the CSV files by using Akeneo DAM (Digital Asset Management) Extension

    DAM software is effectively good when it saves time when managing assets across multiple systems.

    For instance, if your business is dealing with products and wants to interact not only with product images but also wants to integrate those assets with the product content network.

    Thus DAM can work along with product management software likewise PIM(Product Information Management).

    Certainly, all the information centrally stored and can be accessible and display over different channels you’re using regularly.

    Upload Bulk Asset via Akeneo DAM

    4. Faster searching and easy sharing

    One of the main advantages of DAM is a quick search where you can search thousand of files by tagging relevant metadata associated with assets.

    Tagging means you can add keywords to your audio/video files, Images, and digital assets. This keyword makes the searching process is more advanced and saves your time.

    Furthermore, a DAM system enables users to share your multiple files even large with a secure link that can be easily accessed by the recipient.

    Filter Assets in Akeneo DAM

    3. Manage asset metadata intuitively

    A DAM is its best provides a single location in which to manage and store a high volume of large assets. To find the product easily, the DAM system uses metadata. This metadata can be easily accessible.

    Although metadata is a core value of DAM, as it can make and destroy your DAM. You can better categorize by using metadata to enable all your digital assets to be searched, found and reuse them across multichannel.

    Metadata provides the foundation and structure needed to make your assets more discoverable, accessible and, therefore, more valuable.

    Manage Metatags through Akeneo DAM

    2. Accessibility to reuse content

    The whole idea to move to the DAM is to bring your content for repurposes. Distribute, share and reuse a large volume of content to internal or external is a big advantage of using DAM.

    Your content will be reused in a different format for multi-channel from one source without being duplicated or reproduced.

    To access the content either direct share the link of files or give access to parts of your content in a branded and protected portal.

    Although if we talk about millions of assets, Digital Asset Management has grainy permission management, to control who can see, download or edit your files because those files should be protected.

    Add Multiple Assets on Different Product

    1. Save time and reduce resources

    Finally, the main reason a DAM is essential to the business is; Userfriendly UX and simple navigation. A difficult and complex tool consumes lots of time and requires trained support members.

    You don’t have enough extra time and energy to learn again a new tool, the tool should be used for your help, not vice versa.

    If you will choose an intuitive DAM, things can be quite easy and simple. This will ensure that the teams devote their precious time on more meaningful works that will directly impact on your ROI.

    Organized Digital Assets at one source

    Final Thoughts

    As a result, if your business is oriented towards the sale of products or eCommerce, you must need a PIM solution with DAM functionality to edit, standardize and distribute the product content in every channel.

    Moreover, we offer integration of DAM for Akeneo, discover; Akeneo DAM (Digital Asset Management) Extension

    💡 Need Help?

    For any issues related to Akeneo DAM, please create a support ticket at- https://webkul.uvdesk.com/en/customer/create-ticket

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