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    How to Setup Meta Pixel for Magento 2?

    Updated 2 August 2023

    In the ever-evolving world of digital marketing, understanding and utilizing the right tools is crucial for success. One such tool that has revolutionized targeted advertising is Meta Pixel (formerly Facebook Pixel).

    When integrated with the popular e-commerce platform Magento 2, it unlocks a realm of possibilities for businesses.

    In this blog post, we will explore what Meta Pixel is, its numerous benefits, and how you can integrate it seamlessly into your Magento 2 store.

    By harnessing the power of this dynamic duo, you’ll unlock valuable insights, optimize your Facebook advertising campaigns, and drive conversions like never before.

    How to setup Meta Pixel for Magento 2

    What is Meta Pixel?

    Meta Pixel is a snippet of code by Facebook that you place on your website to track user activity. This code collects valuable data about user behaviour on your site and sends it back to Facebook.

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    By tracking actions such as purchases, registrations, or form submissions, Meta Pixel provides you with powerful insights to enhance your marketing efforts.

    But it’s not just about tracking. it also helps you do better advertising. You see, when you run ads on Facebook, you want to make sure you’re showing them to the right people who are most likely to be interested in your products or services.

    It can create something called “custom audiences” by identifying people who have visited your website. With this information, you can show ads specifically to those people, which can increase the chances of them buying something from you.

    Another cool thing Meta Pixel can do is create “lookalike audiences”. Let’s say you have a group of people who have already bought something from your website.

    Meta Pixel can analyze their behaviour and find other people who are similar to them. This means you can reach new potential customers who are likely to buy your products.

    Linking Meta Pixel with Magento 2

    Integrating Meta Pixel with Magento 2 is a straightforward process that can be completed by following these steps:

    1. Create Facebook Business Manager

    Before diving into the implementation process, it’s essential to create a Facebook Business Manager account. This central hub allows you to manage your Facebook assets, including your Meta Pixel.

    By visiting, you can follow the instructions to set up your Business Manager account and get ready to integrate Magento 2 with Meta Pixel.
    Facebook Business Manager

    2. Setup a Meta Pixel

    Log in to your Facebook Business Manager account (

    Navigate to the “Events Manager” section.
    Facebook Events Manager

    Click on “Connect Data” and select “Web.”
    Facebook Pixel - Connect Data

    Enter the name of the Pixel and click on “Create Pixel”.
    Create Pixel

    Enter the URL of your website and click on “Check”.
    Website URL

    Select “Meta Pixel only” and click “Next”.
    Choose how to connect your website.

    You will be back on the “Event Manager” screen now. Refresh the page to load the newly created Pixel.

    Click on “Continue Pixel Setup”
    Facebook Business manager

    Select “Meta Pixel” and click on “Connect”.
    Set up web events

    In the Pixel setup window, choose the “Install code manually” option.
    Connect website using Pixel

    Click the “Copy Code” button.
    Copy base code

    3. Edit Your Theme’s HTML Head

    Log in to your Magento 2 admin panel.

    Navigate to “Content” and select “Design” -> “Configuration.”

    Find your current theme and click on “Edit” on the corresponding row.

    In the “HTML Head” section, locate the “Scripts and Style Sheets” field.

    Paste the Pixel code just above the closing </head> tag.
    Edit your theme's HTML head

    4. Test Pixel and Events

    Lastly, it’s crucial to test the integration to ensure everything is working correctly. Install the extension from the Chrome Web Store and open your Magento 2 store.

    Click on the Pixel Helper extension icon to verify if the pixel is firing correctly. The extension will display a green checkmark if the pixel is active.

    You can also view the pixel events captured on the page. Perform various actions on your store and observe the extension to ensure the corresponding events are being tracked.
    Testing the Integration

    By following these steps, you can manually integrate Meta Pixel with your Magento 2 website. It allows you to have control over the installation process and customize the implementation according to your specific requirements.

    Otherwise, you can integrate Meta Pixel with your Magento 2 store using Webkul’s Magento 2 Facebook Pixel extension. It’s an easy-to-use plugin which automates the process and lets you integrate Meta Pixel in just a few clicks.

    Leveraging the Integration for Marketing Success

    Once you have successfully linked Meta Pixel with Magento 2, you are ready to supercharge your marketing efforts. Here are some strategies to consider:

    Leveraging Pixel for marketing success

    Conversion tracking and optimization

    Utilize Meta Pixel’s conversion tracking capabilities to measure the effectiveness of your Facebook ad campaigns. Analyze the data to identify top-performing campaigns, optimize targeting, and allocate your marketing budget more efficiently.

    Retargeting campaigns

    Leverage Meta Pixel’s custom audiences to retarget users who have visited your website but haven’t completed a purchase. Show them relevant ads on Facebook, reminding them of the products they were interested in and enticing them to return and convert.

    Lookalike audience expansion

    You can also use Meta Pixel’s data to create lookalike audiences, expanding your reach to new potential customers who share similar characteristics with your existing customer base. Target these audiences with tailored ads to increase brand awareness and drive conversions.

    Dynamic product ads

    With the integration of Meta Pixel and Magento 2, you can also implement dynamic product ads that automatically display relevant products to users based on their browsing history on your website. This personalized approach enhances user experience and hence leads to boosted conversion rates.


    Meta Pixel, when coupled with Magento 2, opens up a world of possibilities for businesses seeking to optimize their online advertising. By harnessing the power of data-driven marketing, you can understand your audience better and deliver personalized experiences. With the comprehensive tools offered by Magento 2 and the tracking capabilities of Meta Pixel, businesses can take their online marketing to new heights.

    Need Help?

    If you still have any issues, feel free to contact us at You may also hire Magento developers to work dedicatedly for your Magento development project work.

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