Marketing is the important factor for a business to grow as it brings more customers for the engagement. It refers to all the activities a business undertakes to promote the buying or selling of a product or service. The right marketing strategy can really help your Business to increase the benefits in multiples.
Gone are the days when people used to go door to door to sell the products, however, it is not possible to reach out the whole world physically. It is not wrong to say that technology has shortened the distances, that’s what online marketing has done.
There are multiple ways of online/Internet Marketing; here, few are listed so that you can really make a notable name in the market worldwide.
- Search engine Optimization (SEO)
- Search engine marketing (SEM)
- Content marketing
- Social Media Marketing (SMM)
- Pay-per-click advertising (PPC)
- Affiliate marketing
- Email marketing
Digging out types of Online Marketing Deeper!
Search engine Optimization(SEO)
SEO (Search Engine Optimization) is a technique to take your webpages to the top in search engine ranking page. It is an organic way to gather traffic to your website. It facilitates you to improve your site to increase its visibility for relevant searches in the search engine. The enhanced visibility of your webpages have in search results helps you to garner more attention and attract prospective as well as existing customers to your business. Optimizing your website as per Google is important because Google now handles at least 2 trillion searches per year.
Search engine marketing (SEM)
SEM (Search Engine Marketing) is a technique using paid tactics to gain visibility on the search engines. It is also known as PPC (pay-per-click). Contrary of using tactics organic way to gather traffic, SEM uses PPC advertising platforms like Google Ads to use the available ad formats to reach your target audience. And, as a technique, it comprises everything from setting up and optimizing paid ads, to managing the account to increase conversions and returns.
Content marketing is a strategy to attract more customers to your Website by the creative content. It helps you to engage the audience and put the apt keywords in between to hit the target audience. Apt content marketing, helps your audience to make the purchase decision; if done in the right way, it lets your audience choose your products over competitors’ options.
Social Media Marketing (SMM)
SMM (Social Media Marketing) facilitates you to do marketing through social media apps like Facebook, Instagram, Linkedin, etc. These days, most of the people use social media; hence, it comes as a great way for marketing. As of January 2020, Facebook was the most commonly used social media platform among marketers worldwide.
Pay-per-click advertising (PPC)
PPC (Pay Per Click) allows you to publish the ads in which you need to pay a fee each time one of their ads is clicked. Basically, it’s a way to buy visits to your site, rather than getting those website visits organically. Search engine advertising is one of the most popular forms of PPC. It allows advertisers to bid for ad placement in a search engine’s sponsored links when audience searches on a keyword that is related to your business offering.
Talking about the apt marketing strategy, affiliate management cannot go unnoticed. Coming to the facts, 81% of brands and 84% of publishers leverage the power of affiliate marketing, reported by big-commerce. Affiliate marketing is a type of performance-based marketing in which you can reward one or more affiliates for each visitor or customer brought by the affiliate’s own marketing efforts.
Email marketing allows you to do the marketing of your products or services via e-mails. You can send a commercial message, to a particular group of people, using email. It helps the potential audience to turn into the buyer. It is a great strategy to get more customers and enhance the sales.
Paid Marketing to bring in instant Traffic to your website.
Google Ads Services: Grow the Reach of your Business
Google Ads Services are paid marketing service provided by Google(most used search engine worldwide). The Google Ads program is for advertisers. If you want to advertise your products or services on website or apps, with the motive of growing your business or sales, Google Ads Service is for you. It helps you to get instant traffic to your website; hence, offer ample of benefits to the business owners.
Benefits of availing Google Ads Services
- Gather Traffic from the Most Popular Search Engines
- Helps in Brand Awareness
- Works faster than Organic Search Optimization
- Adwords are completely Measurable as well as Scalable
- Maximize ROI with unique bidding strategies
- It offers full control over the cost
Different types of Google Ads
- Search Network campaigns – You can see theme types of the ads in the search result pages when you search for a similar products or services. These ads are in text form and seen on Google Search.
- Display Network campaigns – These Ads are displays in the form of image and appears in the website or applications. The target lets you set where or when your ad is shown based on features of your ideal audience, such as their personal interests, gender or age.
- Video campaigns – These ads are show right before or during YouTube content. It allow you to reach and engage with your audience on YouTube.
Working of Google Ads
Google Ads works by showing your ad when the audience search online for the services and products you offer. It helps you get your ads in front of potential customers at just the moment they’re ready to take action.
- You need to set your account goals which means whether you are looking for brand awareness or want to generate revenue.
- After that, you need to select the region where your ad should be shown. It is your choice to select a small radius around your business or much broader, for instance, cities, counties or entire countries.
- Once done, you can strategize your ad and set the monthly budget cap.
Difference Between Google Ads and Google Adsense
Google Ads and Google Adsense are whole different thing but people get confused due to their identical names. Hence, here you can read the jest of the both.
Google AdSense is for publishers; If you own or manage websites, blogs, or forums, and want to monetize them by publishing ads on your digital property, then Google Adsense program could be for you.
On the Other hand, The Google Ads program is for advertisers. If you want to advertise your products or services on website or apps, with the motive of growing your business or sales, Google Ads is for you.
Experts to Run Google Ads for your Business to Grow
Running Google Ads is no rocket science, anybody can do it with ease. However, to help your business grow, running ads is not all you need. The most important thing is to run the ads with apt marketing strategies. Running Google ads without the apt strategies, it can be very time as well as money wasting.
Here comes the role of Experts, digital marketing experts have the deep knowledge about Google Ads and their experience can really help you to reach the target audience.
With the dedication and quality of services; Webkul has been providing to its customers over the span of 10 years. Deloitte Awarded us 5 times in a row, within India under the Fast 50 category. We have expertise in most of the e-commerce platforms and ERP as well.
We have also placed a significant name in the market for our Digital Marketing Services. The Digital Marketing experts from our team will do the service for you so that you get enhanced Return of Investment from the ads running.
Google Ads Program Service of Webkul Includes:
It includes one-time audit for the complete set up of configured google ad, google tag manager, google analytics and google search console. We will create ad for you and will continuously look for its optimization as per the latest updates of google ads. The experts from our team will check the proper configuration of google ads so that Return of Investment can be calculated properly.
We will give you recommendation for the ads; so, that you can choose one as per your requirement. All the updates will be discussed with you before implementing.
Summing up the points our Google Ads Program Service Includes:
- One-time audit for the complete set up
- Create Google Ads for you
- Look for Google Ad optimization as per the latest updates of google ads.
- All the updates will be discussed to you before implementation.
- Return of Investment can be calculated properly
- We will give you recommendation for the ads; so, that you can choose one as per your requirement.
Our team of professionals will give you continuous suggestions not just for Google Ads but also other digital marketing suggestions.
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