It comes as no surprise that the number of smartphone users worldwide today surpasses three billion. Also, in the next few years, it will grow further by several hundred million (stats by Statista).
Regardless of what industry you are expertise in, your audience is glued to their screens. Check your screen time to justify this fact!
Mobile applications are under the spotlight because they cover up the workflow loopholes in your business. Some of them are versatility, portability, & agility. Hence, mobile apps are definitely acting as a fuel to accelerate the digital transformation journey.
Before moving ahead with the topic let’s throw some light on what digital transformation is!
What is Digital Transformation?
Digital transformation is an alteration of the business operations and working models to fully leverage the possibilities of digital technologies and their impact to provide end results with full competencies.
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Technological change is nothing new but this digital transformation for businesses is growing rapidly in the market than ever before. Clearly, it is facilitating radically new ways to deliver value to customers. Also, saving you from the digital FOMO.
“The last ten years of IT have been about changing the way people work. The next ten years of IT will be about transforming your business.”It is very well quoted by Aaron Levie- CEO of Box.
The amalgamation of the smartphone, e-payment methods, and applications are truly matching the demand of consumers & the complete supply-chain in real-time. This has facilitated the world to get nearly anything you might want in just a swipe and tap.
With everything from food delivery to online health-checkup are now available at the fingertips. With very easy access to the Internet & a wide business market, customers will drop their loyalty & won’t think twice before jumping to other companies if you won’t provide them with the best customer satisfaction.
Customers are expecting enterprises to embrace digital as their primary means of doing business. Even if it means providing 24/7 problem-solving support to meet customer expectations. But from the positive outlook, it also means greater opportunities to charm buyers & setting up your winning-business-game.
This digitalization has watered the roots of mobile apps, live chats & similar technologies to advance the business transformation.
Why Mobiles Apps for Digital Transformation?
With all the stats and facts on the table, the mobile app is also a convenient way to bring different business elements together. From your customers, employees, products, orders, or other internal operations- the mobile app helps you cover all the pain-points.
Other improved areas:
- The mobile app results in increasing work efficiency and parallelly reducing human resources & cost. A management mobile app for managing the workforce saves a good amount of time, which would rather be wasted if done manually.
- Moreover, anticipating customer lifecycle & enhancing customer support becomes easier with mobile apps.
- Digitalization via mobile apps opens doors for an omnichannel approach- a customer-centric system where different channels are unified. With the growth in this technology, bridging the gap between different channels has become very easy & the audience likes it.
- The mobile frontend results in elevated user engagement and on the other hand the backend help to collect relevant data. This data can be used for data-driven decision-making.
- Statista reported in 2024, consumers are projected to download 139 billion mobile apps from the Google Play Store, up from 102 billion apps downloaded from Google Play in 2019. Mobile apps are the way to increase your reach and hike up the RoI.
The digital transformation is a journey with no terminus. If your business has already stepped into the mobile development efforts to hike up your digital transformation journey, there are still many ways to optimize the mobile efforts. Here are a few of them:
Areas for continued development
While many businesses today have deployed their mobile apps but to reach the never-ending business goal, there is always room for improvement. Quality apps are essential to enhance the employee and customer experience.
Moreover, mobile apps can also ease the recruitment process as well. They should be effective in driving engagements, sales & increase employee productivity at the same time.
Mobile App Projects
The first point takes us to this one. Almost 50% of the businesses admit to abandoning their mobile app projects. But as the market demand for mobile app development services rises, an enterprise’s potential to deliver their service needs to keep up with the changing requirements.
Following the trend is crucial otherwise you might lose the race.
When it comes to business moving forward with digital transformations on one hand and mobile development on the other, enterprises face different obstacles. Many reports that growing expectations and insufficient budget are the main pullback factors.
But if we think from another dimension, businesses can spend less on hiring more employees and use that money to solve the problems. Using this budget to build a tool that allows you to solve things that require extra human resources is The Solution.
One needs to keep enhancing and scaling the business algorithms. With mobile apps to improve user capability, pay attention to technologies such as Artificial Intelligence (AI), Internet of Things (IoT), AR/VR, Mobile bots, and Machine Learning to achieve your new business goals.