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    Confused about PIM, PCM, and PXM? An Overview

    Updated 31 October 2022

    With the growth of eCommerce business, it becomes necessary to manage product information. The product information needs to be excellent and unique to draw the attention of the customers and fulfil the customer’s demands.

    To manage the product content and product information, most eCommerce companies are showing their interest in PIM and PCM.

    Product Content Management (PCM) comprises the ability to manage the product content like the description and some other attributes.

    Product Information Management (PIM) provides the features to create, enrich, and export product information through different channels like- e-commerce, mobile app, pos, and print catalog.

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    Source – Akeneo

    To manage the PIM and PCM in one place most of the eCommerce solution providers are introducing Product Experience Management (PXM). Product Experience Management (PXM) is a combination of PIM and PCM.

    PXM provides an efficient work system that manages time and support and makes a blunt impact on the growth of your eCommerce channel.

    Product experience management

    What comes with PIM and PCM?

    Product Information Management (PIM) and Product Content Management (PCM) provide feature for managing product content and product information. The eCommerce scope is growing day by day with customer demands.

    PIM is a process that focused on managing the products and PCM is a process of managing the product content. PCM helps to consolidate the data through different eCommerce channels.


    Product Information Management(PIM) provides a way to create, manage, and enrich the product information system in a single place. Product Information Management provides the feature to export Product Information through different sales, eCommerce, and web print systems.

    Benefits of PIM

    Product Information Management is a fast-growing solution for the eCommerce business. PIM also provide the capability to export data with an asset like images, files, and videos. A merchant can integrate the eCommerce channels with the PIM.

    Integrate with eCommerce channels – With the help of PIM, a merchant can integrate the eCommerce channel, Mobile, ERP, and web print modules. For integrating the modules with PIM, a merchant has to install the eCommerce connector.

    A merchant can import and export the products from PIM to eCommerce and vice-versa.

    E-Commerce Akeneo PIM integration

    Fast services – A merchant can integrate the eCommerce channels to reduce the server loads. A merchant can manage and export thousands of products with PIM.

    Management Cost – A PIM automates the manual work to manage and export the products. It takes fewer man-hours to manage things with PIM. If the merchant is dealing with a large number of products in PIM then it will be easy to manage the product in PIM at a less cost.

    Transparency and Ownership – With the PIM, a merchant can easily update thousands of products. A merchant can create a different group for the employees and assign privileges. It makes more transparency and ownership for the merchants.


    Product Content Management is a process to manage content and data management. It is used for providing reliable, complete, and impactful content. Nowadays, it is necessary to deliver relevant and impactful content to gain more customers.

    product create with PCM

    Benefits of Product Content Management:

    The product content management system helps the customer to provide the feature to manage all the product content from one place. A merchant can create and manage a new product easily.

    Scalability – A Product Content Management system allows the merchant to create a new product easily and performs the bulk action on the products.

    Flexibility – The product Content Management system provides the merchant control over the product content.

    Management Cost – A merchant has to pay once for a PCM. Once he set up the things related to products, he can manage the product in less time and effort.

    How does Product Experience Management work?

    Nowadays, customers want to buy a product that is more relevant to them. Consumers want personalized, absolute, and comfortable products to buy. A merchant can cultivate his business by providing the most pertinent and compelling products to the consumers.

    Product Experience Management in any eCommerce makes emotional attachments with the buyers. With the PIM and PCM, a retailer can define his goods and services but with the PXM a merchant can set up the experience with clients.

    product experience management

    PXM provides the feature to build products more conveniently for the user. PXM provides the specialities of PIM and PCM in a single place. With the PIM, a merchant can create, enrich, and distribute the products to different channels.

    PCM provides the features to select the appropriate product content and images for the products. PXM provides some additional features of PIM and PCM to make powerful contact with consumers.


    SourceAkeneo Blog

    PXM Features

    An ideal PXM should have these features –

    Accurate Product Information – A PXM should provide the feature to create complete and robust product information. It should also include the characteristic to manage the images, description, and files.

    Product Collection – A PXM should also provide the feature to store a large number of products. It should also include the feature to import the product from different types of resources eCommerce, ERP, and CSV files.

    Product Enrichment – A PXM solution should provide the enrichment process of product attributes as well as images. A merchant can enrich the products with channel and locale.

    Consistency – A PXM should be consistent across all the channels to get the customers. If the merchant is sharing unwanted data, images, and files that will affect the customer’s purchase decision.

    Product Distribution – A PXM should provide the facility to export product data across various channels like web print, eCommerce, ERP, and mobile. With the PXM, a merchant can distribute the data among various channels with API and CSV.

    Akeneo Multi Channel

    If you have any queries please create a support ticket at If you are a retailer, facing issues in handling a large number of products, drop us a line in the comments below.

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