Webkul Helps ILTA Reinvent E-Commerce on Salesforce

The International Legal Technology Association (ILTA) supports a global network of legal professionals. Their programs, memberships, events, and publications run at a fast pace, and Salesforce sits at the center of it all.

Their operations include managing members, coordinating events, and processing payments. In all of this, Salesforce plays a crucial role as its operational backbone. However, when ILTA attempted to expand its e-commerce capabilities within Salesforce Experience Cloud, it encountered challenges that slowed its momentum.

Their store needed to work within Salesforce, not beside it. And they needed a solution that respected both their budget and their long-term goals.

The E-Commerce Challenges of ILTA

ILTA wanted to manage its storefront entirely inside Salesforce Experience Cloud. But the leading solutions built for this ecosystem came with high license fees and ongoing costs that did not fit their operating model.

Exploring an in-house build wasn’t sustainable either. The development hours, complexity, and maintenance overhead made the project difficult to justify.

ILTA faced several key challenges:

Salesforce Native Storefront: The ILTA doesn’t want to rely on external systems. That’s why they needed a Salesforce Experience Cloud native solution for catalogue management, payments, and order processing.

Complex Catalogue and Order Flows: Their products included memberships, sponsorships, publications, and events. Each product required different processing rules and accounting steps.

Automated Payment Handling: Renewals and sponsorships had to be processed with minimal manual intervention.

Customization Flexibility: ILTA’s needs were constantly evolving. The need of the hour was that the solution had to evolve with them, without forcing costly rebuilds.

The Goal for a Smarter, Native Salesforce Store

ILTA outlined a clear vision for what they needed next:

• A cost-effective, fully native Salesforce e-commerce platform.
• Integration of their catalog and payment flows directly inside Salesforce.
• Clear, automated order processes that connect sales and accounting.
• The ability to customize and scale the solution as their association grows.
• A simple store management interface that their internal team could own.

They were not looking for another disconnected platform. They needed Salesforce to remain the single platform that their team could rely on.

Finding the Right Expertise with Webkul

ILTA chose Webkul because they needed a partner who was an expert in providing native e-commerce solutions.

Webkul offered WedgeCommerce, which was exactly what ILTA had been searching for. A storefront that’s not only built on Salesforce Experience Cloud but also backed by a team capable of shaping it to their specific workflows.

The Webkul team collaborated closely with ILTA and understood their workflows. This helped in mapping their internal processes, identifying friction points, and designing a solution that matched how their teams actually work.

How Webkul Delivered a Custom Fit Through WedgeCommerce

This was not a setup just to provide the basic store functionality. Webkul shaped the WedgeCommerce around ILTA’s business rules, membership cycles, and accounting flows.

Here is how the custom solution came together to fulfill the needs of the ILTA.

• Intuitive Store Builder: ILTA received a storefront that is easy to navigate, update, and manage. Their internal teams now adjust content and catalog details without relying on developers.
• Automated Payment Processing: The membership renewals, sponsorship purchases, and publication orders now flow automatically through Salesforce.
• Sales and Accounting Alignment: Each department received the data it needed to handle the processes.
• High Operational Volume Support: ILTA’s staff can now handle more than one member at a time. This directly enhances the productivity of the staff members.
• Training and Enhancements: For fast adoption and better management, Webkul provided training to the staff. As ILTA’s needs evolve, Webkul continues to refine WedgeCommerce to keep pace with its goals.

The Impact: A Unified, Scalable E-Commerce System Inside Salesforce

The results were clearly visible to the ILTA when they operated with clarity and control:

• Their e-commerce operations run fully inside Salesforce Experience Cloud.
• Payments for memberships, sponsorships, and publications are processed automatically.
• Internal workflows between sales and accounting run smoothly.
• Their staff spends less time fixing systems and more time supporting their community.
• New requirements are handled quickly through ongoing enhancements from Webkul.

Conclusion

Technology isn’t about adding another tool to the basket when you can strengthen the system you already trust. International Legal Technology Association chose to partner with Webkul for a solution that aligns with their vision. 

Webkul joined this project and implemented its native Salesforce e-commerce solution, WedgeCommerce. The solution was flexible, cost-effective, and designed to support the needs of ILTA’s global community. 

Have similar Salesforce ecommerce challenges? Raise a ticket today or email us at [email protected].