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Case Study Husellers

Husellers- Long Awaited Vision Converted Into Successful Ecommerce Marketplace

Platform CS-Cart
Industry Retail
Country Jamaica

Husellers is an eCommerce marketplace designed for everyone in Jamaica who wants to sell new or used goods. It is safe and easy to use, and it’s open to everyone.

It deals in electronics, fashion appearances, automotive, health & beauty, entertainment & sports, and art & crafts items.


Husellers is committed to serving the Jamaican e-commerce market by providing all the tools necessary for an effective online presence. This includes the ability to post auctions, sell event tickets, post jobs, and gift and donate gift certificates.

Jamaica Ecommerce Market

According to the international trade administration With a population of almost 3 million people, Jamaica is an emerging consumer market with a growing eCommerce sector. 

Jamaica has a relatively robust telecommunications infrastructure and has one of the highest mobile phone penetrations in the world.  The country has therefore become an attractive location for information and communications.

Technology firms to set up business process outsourcing operations.  While internet access is increasing, a “digital divide” still exists. The last census conducted in 2017 found that 35 percent of Jamaicans have access to computers and 84 percent of households have mobile phones.

Why did the Client Start this Ecommerce Business?

Husellers concept was born in pandemic situations in 2020. Mr.David McDowell Managing Director of Husellers, a successful software and web developer in the United States for many years.

Saw the lack of access for small Jamaican businesses to enter the e-commerce market and decided to create a platform that would allow them to do so with limited resources.

After successfully building many e-commerce platforms and mobile apps for businesses, he understood the harsh realities of how difficult it is for small businesses to compete in the crowded e-commerce market.

Especially in Jamaica where a few large entities dominate it. This is what led to the creation of the Husellers platform.

How did Webkul help Husellers?

Mr.David McDowell Managing Director of Husellers contacted Webkul with multiple requirements for their e-commerce marketplace. He was looking for various features such as an auction option, make an offer feature, banner booking, and many more.

Husellers is based on CS-Cart open source platform and Webkul is a CS-Cart development company on CS-Cart Marketplace. After understanding, the complete requirement of the client Webkul team started work on the Husellers.

Make An Offer on Products

The client is looking for a feature where buyers can ask for offers on the seller’s products. As per the client’s requirement, the Webkul team implemented a feature where buyers can ask for offers from the sellers.


This feature is also beneficial for sellers as it allows them to understand the buyer’s mindset and convert them into sales.

Job Board

The client wanted the ability to post a job on the Husellers marketplace. This would help anyone who is looking for a job or looking to hire a candidate to easily find their solution on their site.


The Webkul team provides a Job board feature where anyone can post or find a job, as per the client’s requirements. This feature makes it easy for job seekers and businesses alike to connect and fill any vacancies.

Online Auction

The client had expressed a specific interest in an auction feature being implemented into the design of the website, one in which both the admin and sellers would be able to post items up for auction and buyers could then bid on the items they were interested in.

The highest bidder at the end of the countdown wins the auction and gets to purchase the product.


The Webkul team offers a feature that allows admins and sellers to post an auction for their products. This is a great way to generate interest and excitement around a product, and it can also help to get the best possible price for it.

Visible Product video on the Product Page

The client wants to convey his product information via video where admin and sellers can add product video to their product page. Adding a product video can increase customer engagement and interest, and it improves conversion rate.


Our team offers a feature CS-Cart product video gallery where admins and sellers can add product videos by inserting the video URLs from YouTube and Vimeo.

Banner Booking

The client is looking for an option where he can display an advertising banner on his marketplace. He wants to be able to promote his products and services to potential customers in a way that is both effective and efficient.


The Webkul team understands that banner advertising is an important way for companies to promote their products and services. With this in mind, our team implements this CS-Cart banner booking feature that will help Husellers advertise their businesses effectively.


Whichever client conveys their requirement, the Webkul team understands and provides the perfect solution for their marketplace. Webkul’s team of experts is dedicated to understanding each client’s specific requirements in order to provide the perfect solution

"They're easy to communicate with. They're also very responsive and always solve the tasks we assigned."
David McDowell
Disclaimer – Please note all the images and content used in this article belong to their respective copyright owners. If you have any issues or complaints related to this article, please send us an email at [email protected].
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