Reading list Switch to dark mode
    Case Study Graham Jarvis

    Graham Jarvis – How Renowned British Extreme Off-Road Motorcyclist Sells Race Gear Online

    Platform Adobe Commerce
    Industry Automotive
    Country United Kingdom

    A renowned Extreme Enduro rider – “Graham Jarvis” started his own online marketplace with the same name Graham Jarvis.

    Graham Jarvis has not only conquered the world of motorcycle racing but also ventured into the world of E-commerce with his own online marketplace.

    The marketplace offers various types of racing gear, caps, and other accessories which also empower passionate motorcyclists.

    The one-stop platform for buyers who can explore their favorable products and for sellers who can grow using the platform of well-known Motorcyclists.

    In this case study, we will see how Magento 2 Multivendor Marketplace Solution helped Jarvis’s e-commerce platform.


    He has a significant following in the world of off-road motorcycling and You can also read more about Graham Jarvis on Wikipedia.

    Well known for his remarkable journey in motorcycle racing, He decided to expand his brand beyond the race track, that’s how he started his own online marketplace.

    The platform needed to accommodate a wide range of products, from race gear to accessories.

    graham jarvis race

    The Marketplace Solution

    To build a better online marketplace for his fanbase, Webkul provided the finest solution for Jarvis to embark on a journey on the E-commerce platform.


    The Homeview of Graham Jarvis has an attractive interface that grabs the attention of Motorcycle Enthusiasts.

    This platform allows you to choose different language translations so that customers from different locations can explore the marketplace.

    graham jarvis homepage

    The homeview showcase main product categories like – “Race Gear”, and “Race Cap”, and some extra options through which customer can explore.

    Category Page

    The page showcases all types of products from different categories.

    Jarvis Category page

    It has also a “shop by” option through which customers can filter their choices and can go for specific product.

    Platform for Multi-Vendors

    With the help of Adobe Commerce Marketplace Development, Jarvis online marketplace can onboard multiple vendors globally.

    The marketplace attracts multiple vendors globally to contribute diverse product ranges and also encourage sellers to Open Shop.


    Benefits –

    • Diverse product range – one-stop shop offering a wide range of product
    • Multi-Vendor Collaboration – onboard sellers from every corner
    • Profile Customization – Easily customization of profiles through dashboards.
    • Easy Checkout – It gives an easy checkout process for customer satisfaction
    • No Limitation – Vendors can add unlimited products as per customer needs.
    Register at online marketplace

    Multiple Sellers can register on this platform easily by registering on the marketplace page of Jarvis.

    Vendor’s Collection

    Magento Multi Vendor Solution allows vendors to add a diverse range of products, which attracts customers.

    It allows sellers to make various customs in their profile which can be done through their own dashboard.


    As the platform onboards multiple sellers, customers can compare the products with one another.

    Product View

    Product View shows the details of the product including the product title, price, size options, quantity, etc. The solution allows to add/edit/delete configurable product attributes.

    It enables social media icons like – WhatsApp, Facebook, etc so that customers can explore social media pages.

    race gear product

    The product page also displays whether the stock is available or not and can Notify customers when this product is in stock in case of out of stock.

    Shopping Cart

    The customer can place orders from different seller products by using the same cart. And also can proceed with the checkout with same.

    The solution allows the admin to hide the Seller’s name from the Cart to gain monopoly or there can be other reasons or benefits.


    After adding the product to the cart customer can also edit the quantity and update the cart before proceeding to checkout.


    Jarvis has not only expanded his brand but also created a thriving online marketplace for his fans and biker enthusiasts

    The website’s success story is a testament to the potential of multi-vendor solutions in the e-commerce industry.

    With the help of Magento Development Services, they successfully converted their website store into a multi-vendor marketplace.

    You can Hire Magento Developers if you also want to build an E-commerce multi-vendor marketplace platform like Graham Jarvis.

    Disclaimer – Please note all the images and content used in this article belong to their respective copyright owners. If you have any issues or complaints related to this article, please send us an email at [email protected].
    . . .
    Adobe Commerce
    Automotive, United Kingdom

    Learn how Crash Data Ltd utilized Webkul's Payment Method Restriction Plugin for WooCommerce to customize payment options

    Adobe Commerce
    Automotive, Netherlands

    Enriching product information with Akeneo for Dutch motocross spare parts and accessories supplier.

    Adobe Commerce
    Automotive, United Kingdom

    Learn how Dynamic Parts enhanced management and expanded its reach in the automotive parts and accessories industry with Magento 2 eBay Connector.

    Back to Top

    Message Sent!

    If you have more details or questions, you can reply to the received confirmation email.

    Back to Home