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Case Study Electrical Products

ElectricalProducts: Australian Online Electrical Website Markets Products via Google Shopping Feed

Platform Adobe Commerce
Industry Electronics
Country Australia

Electricalproducts is an Australian-based online retailer specializing in a wide range of electrical products and accessories.


With a commitment to providing high-quality products and exceptional customer service, they aim to meet the needs of both consumers and businesses in the electrical industry.

From residential essentials to commercial-grade equipment, they offer a comprehensive selection of products to meet various customer needs.

Their Magento 2-based website serves as the primary platform for customers to explore and purchase items conveniently.

Online Electrical Products Growth Australia

According to Statista, Output in the Electrical Equipment market is projected to amount to US$50.72bn in 2024.

The number of enterprises in the Electrical Equipment eCommerce marketplace is projected to amount to 8.10 k in 2024.

What Challenges did Electrical Products Company face?

As ElectricalProducts expanded its online eCommerce presence, it faced challenges in effectively showcasing its products to consumers.

Managing product data across different platforms was a time-consuming task prone to errors, hampering scalability.

Without a streamlined solution for product visibility, they risked missing out on potential customers and losing visibility in the competitive online market.

Despite their focus on quality products, they struggled to differentiate themselves from competitors.

Webkul provides Solution for ElectricalProducts

To tackle these challenges, ElectricalProducts adopted Webkul’s Magento 2 Google Shopping Feed module.

This extension seamlessly integrated their Magento 2 Store with Google Shopping, enabling them to display their products directly in Google search results.

With features such as automated product data synchronization and customizable feed configurations.

Website development team simplified the process of listing products on Google Shopping for electrical product.

Magento 2 Google Shopping Feed

Utilizing the Webkul Magento 2 Google Shopping Feed Module significantly enhanced ElectricalProduct’s online visibility.

It ensures their products prominently feature to potential customers searching for relevant items.


Automated synchronization eliminated manual data entry, saving time and reducing the risk of errors in product listings.


Access to Google’s extensive user base expanded ElectricalProducts’ reach, driving more traffic to their website and increasing sales opportunities.

The module provided valuable insights into Google Shopping campaign performance, enabling ElectricalProducts to optimize strategies and maximize ROI.


Webkul’s Magento 2 Google Shopping Feed module played a crucial role in ElectricalProducts’ success within the competitive market.

By leveraging Google Shopping, they bolstered online visibility, reached a broader audience, and fostered meaningful business growth.

The module remains a vital asset in their e-commerce arsenal, empowering continued success in an ever-evolving digital marketplace.

Disclaimer – Please note all the images and content used in this article belong to their respective copyright owners. If you have any issues or complaints related to this article, please send us an email at [email protected].
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