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Case Study Cell Shop

CellShop: Paraguanian Online eCommerce Store Auto Event Tracking for Analytics Solution

Platform Adobe Commerce
Industry Electronics
Country Paraguay

CellShop is a leading online cell accessories retailer store specializing in mobile phones, accessories, and other electronics items.

It Imports department store items and is located in the East City. Currently, they have 9 apartments in more than 7,000 sq mt on 5 stores.

Apart from selling cell accessories, the company also deals with Technology, Beverages and Food, Perfumery, and Cosmetics.

They are into the fashion industry such as Casual Fashion and Accessories, Sports Fashion, Toys, and Children’s Fashion.


With a commitment to offering a seamless shopping experience, they constantly seek innovative solutions to enhance their e-commerce services.

Electronic Market in Paraguay

According to Statista, Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 11.29%, resulting in a projected market volume of US$760.00m by 2029.

User penetration will be 15.6% in 2024 and is expected to hit 15.8% by 2029. Revenue in the Electronic eCommerce marketplace is projected to reach US $445.10m in 2024.

What Challenges did CellShop face?

CellShop faced challenges in accurately tracking user behavior, understanding customer journeys, and optimizing marketing efforts.

The absence of a reliable analytics tool hindered their ability to make data-driven decisions and effectively target their audience.

The store owner was not able to trace the customer’s activity on their website which resulted in a loss of revenue.

Webkul As a solution for CellShop

Recognizing the need for a robust analytics solution, CellShop turned to Webkul with their challenges.

Webkul team and experts analyzed the root cause of their challenges provided a solution and implemented the solution according to the needs.

Throughout the website development and implementation process, Webkul’s team provided expert technical support.

Resolving issues promptly and ensuring a smooth transition without disrupting business operations.

With integration of Google Tag Manager (GTM) functionality into their Magento 2 store, provided advanced tracking capabilities and insightful data analysis.

Magento 2 GTM Extension Webkul

Magento 2 GTM Extension helps CellShop gain comprehensive insights into user interactions, including page views, clicks, form submissions, and transactions.

This enabled them to understand customer behavior at a granular level and identify areas for improvement.


By leveraging GTM’s powerful features, such as event tracking and custom tags, CellShop optimized its marketing campaigns for better performance.

They could precisely track the effectiveness of various eCommerce channels, refine targeting strategies, and allocate resources more efficiently.


The accurate data provided by the extension allowed CellShop to personalize the shopping experience for its customers.

By analyzing user behavior patterns, they could tailor product recommendations, promotional offers, and website content to individual preferences, resulting in higher engagement and conversion rates.



Webkul’s Magento 2 extensions proved to be a game-changer for CellShop, revolutionizing its approach to analytics and driving tangible business results.

With the actionable performance insights obtained from Webkul’s Magento 2 GTM Extension, CellShop experienced a significant boost in sales.

They could identify high-performing products, optimize pricing strategies, and capitalize on emerging trends, driving revenue growth.

By harnessing the power of Google Tag Manager, CellShop unlocked new growth opportunities, improved customer satisfaction, and solidified its position as a leader in the online retail industry.

Disclaimer – Please note all the images and content used in this article belong to their respective copyright owners. If you have any issues or complaints related to this article, please send us an email at [email protected].
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