Dharma: French Jewellery Store Uses POS System To Amplify Its Multi Channel Sales

Dharma is a French jewellery store located in the city of Marseilles that sells beautiful necklaces, rings, bracelets, and other jewelry items.

This store specializes in jewellery with an Asian style and influence which are unique and elegantly crafted.

The store prides itself on high-quality pieces made with care and authenticity and offers an impressive selection of Asian jewelry.

Jewellery ecommerce development solution helped them by streamlining their multi channel sales operation to grow their business.

Jewellery Market In France

France is one of the leading countries in Europe for jewellery sales making the jewellery market quite big and valuable.

According to Statista, In 2022, the total jewellery market in France was worth around 6.5 billion euros.

This makes France the third largest jewellery market in Europe after Italy and the United Kingdom.

Diamond jewellery is extremely popular, making up over 30% of the total jewellery sales in France.

Commonly purchased jewellery items on e-commerce marketplaces include gold necklaces, rings, bracelets, and watches.

With a rich history of jewellery craftsmanship, France continues to be a major player in the global jewellery industry.

Challenges Faced By Dharma

Dharma had trouble keeping track of its inventory and managing its sales operations in its physical outlet and online store.

The problem was that they did not have a proper system to see how much stock they had and to process orders smoothly.

They often ran out of items or oversold products without a way to easily check inventory across their physical outlet and online store.

To address these issues and improve the client experience, they contacted Webkul through UVdesk ticket support.

In this case study, we’ll look at how Webkul used its powerful solutions to address Dharma’s business challenges.

Solution:

Integrating WooCommerce POS Plug-in

WooCommerce Point of Sale System helped Dharma connect their online store with their physical shops easily.

Now, they can handle orders and take payments via available payment methods in their shops even without internet as data updates once they go online.

The following image shows the login page for the POS plugin.

This POS system is developed in such a way that it is very easy to use for POS agents and tells them about the inventory available in physical store.

This made it simple for them to monitor their sales and learn more about their most selling items.

Dharma’s physical store staff can also help customers by managing their carts and speeding up customer checkout process.

The POS also offers improved product management by generating barcodes for both productId and SKU, which can then be used to add products to the cart.

The cart can be put on hold and processed later if the customer wants it.

If the cart is finalized the checkout page opens up on which the mode of payment i.e. cash or contactless card payment is selected and order is placed as shown in the image below.

The following image shows the order that has been successfully placed using this POS terminal.

Meanwhile, creating several retail outlets for the online store and assigning POS manager to these outlets is one of the best advantages of this point of sale system.

These features allowed them to make better decisions and optimize business operations across all locations.

End Note

Finally, Webkul helped Dharma by integrating it with the POS system to resolve their business challenges.

Using this WooCommerce extension this French jewellery store handled both its online and physical stores thanks to Webkul POS.

As a result, they may now accept payments in their physical locations, and the data is automatically synchronized with the online site.

Overall, Dharma customers enjoyed a great buying experience with improved functionality because to Webkul’s POS System.