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Case Study American Frame

AmericanFrame: Leading Custom Frame Company Transform Website Data into Interactive Data Visualizations

Platform Adobe Commerce
Industry Other
Country United States

AmericanFrame is a leading custom frame and supply company based in the United States.


With a dedication to providing high-quality framing solutions to artists, photographers, and businesses.

AmericanFrame has established itself as a trusted name in the industry.

Offering a wide range of customizable frames and accessories, they cater to both individual customers and bulk orders for businesses.

Custom Frame Market Growth in the US

According to Statista, The statistic depicts the revenue generated from digital photo frame sales worldwide in 2017 and 2022.

In 2017, 52 million U.S. dollars were generated from digital photo frame sales worldwide. The number is projected to increase to 712 million by 2022.

What Challenges did AmericanFrame face?

Despite its reputation for quality products, AmericanFrame faced several challenges in managing its operations efficiently.

One major hurdle was the lack of seamless integration between their Magento 2 e-commerce platform and their data analytics system.

Without real-time insights into sales trends, customer behavior, and inventory management, they struggled to make informed decisions effectively.

So they were looking for business intelligence solution which is complementary to Artificial Intelligence service.

Webkul Solution for AmericanFrame

Recognizing the need for a solution that could bridge the gap between their Magento 2 store and their data analysis tools, AmericanFrame turned to Webkul for their solution.

Webkul’s expertise in e-commerce marketplace integrations and its reputation for reliable solutions made it the ideal choice for AmericanFrame.

Magento 2 Power BI Connector

Magento 2 Power BI Connector helped AmericanFrame experience a significant transformation in its operations.


The module seamlessly integrated their Magento 2 store with Power BI, Microsoft’s powerful business intelligence tool.

This integration enabled AmericanFrame to access real-time data insights directly from their e-commerce platform.

With the ability to analyze sales performance and understand customer preferences in real-time, AmericanFrame gained a competitive edge in the market.

They could identify emerging trends, anticipate customer needs, and optimize their product offerings accordingly.


Also, If the store owner wants to trace the behavior of the customer coming onto their Magento website then can check the Magento 2 GTM Extension.

Additionally, the module facilitated smoother communication between different departments within the company, enhancing collaboration and streamlining workflows.


Thanks to the Magento development service team, AmericanFrame achieved remarkable success in overcoming their operational challenges.

By leveraging the power of real-time data analytics, they enhanced efficiency, optimized decision-making processes and profitability for their business.

AmericanFrame is well-delicate to continue thriving in the dynamic landscape of e-commerce website.

Disclaimer – Please note all the images and content used in this article belong to their respective copyright owners. If you have any issues or complaints related to this article, please send us an email at [email protected].
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