Akela WholePrey, based in the UK, offers biologically appropriate, premium pet food designed to mirror the natural ancestral diet of dogs and cats.
In addition to complete dry and wet food recipes, they provide treats carefully crafted with high meat content, balanced nutrition, and natural ingredients.
The brand focuses on supporting pets’ health and wellbeing with grain-free formulas and responsibly sourced ingredients.
Known for quality and authenticity, WholePrey delivers pet nutrition that aligns closely with animals’ natural dietary needs.
Akela WholePrey boosted customer engagement on their Magento 2 store by integrating the Magento 2 Reward Points extension.
They partnered with a trusted Magento Development Company to implement this solution.
Akela WholePrey, a premium UK pet food brand, faced growing challenges in retaining loyal customers as online orders and subscription demand increased.
Without our module to automate customer loyalty tracking, the company relied on manual processes to identify repeat buyers and send offers
This manual approach made it difficult to quickly reward loyal customers, slowed marketing campaigns, and led to inconsistent customer experiences.
As a result, Akela WholePrey risked lower repeat purchase rates, missed opportunities to deepen loyalty, and struggled to keep pace with rising customer expectations.
This case study explores how Akela WholePrey overcame these challenges by integrating Webkul’s powerful e-commerce solutions.
Magento 2 Reward Points enabled Akela WholePrey to seamlessly set up and manage a flexible customer loyalty program.
The brand could automatically reward customers with points for purchases, sign-ups, and other actions — encouraging repeat orders and deeper engagement.
Using the module, the team configured point-earning and redemption rules, expiration dates, and customer notifications directly from the Magento admin panel.
These automated processes replaced manual tracking, saved time, and ensured every loyal customer received consistent, timely rewards.
As a result, Akela WholePrey strengthened customer relationships, boosted repeat purchases, and enhanced its reputation for personalized, customer-centric service.
With Magento 2 Reward Points, Akela WholePrey simplified and automated its loyalty program, removing the need for manual tracking and updates.
The team could easily reward customers for purchases, registrations, and other actions, encouraging repeat orders and deeper engagement.
Admin configured earning and redemption rules, set expiration dates, and automated customer notifications — all managed directly within Magento.
The automated system boosted repeat purchase rates, supported brand loyalty, and let the team focus on growing the business and delivering premium pet nutrition.
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