AAB Boutique is a Handicraft shop located in the Beauce region of Canada selling unique items made by local artists and craftspeople since 1989.
The name AAB stands for “Artistes et Artisans de Beauce” which means “Artists and Craftspeople of Beauce” in English.
Some of the special items they offer include paintings, jewelry, fabric creations like clothing and accessories, and other decorative pieces.
The boutique share their art and handiwork with the world while supporting the Beauce community of artists and craftspeople.
WooCommerce development services helped them enhance their revenue by optimizing their customer’s shopping experience.
Canada has a big market for handicrafts and designer accessories as many French people value locally-made, handcrafted items over mass-produced goods.
According to Statista, The revenue generated by this market in Canada amounts to US$11.59bn in 2024.
For designer accessories like handbags, scarves, and jewelry, French consumers spent around 12 billion euros on e-commerce marketplaces.
Famous Canadian fashion houses like Aritzia, Kotn, and Smythe make many accessories that blend handicraft techniques with luxury design.
With a rich tradition of regional craft across the country, the market for artisanal handicrafts and designer accessories will remain very strong in Canada.
AAB Boutique wanted a way to offer gift cards to customers shopping at their physical store location.
As an boutique selling unique, handcrafted items, they recognized that gift cards could make great items to give as presents.
However, their existing point-of-sale (POS) system did not have built-in functionality to sell gift card products.
Without a gift card solution integrated into their POS, they had to use manual processes like recording gift card sales separately which caused errors.
To make things efficient on their POS they contacted Webkul to resolve their issues via UVdesk ticket support.
In this case study we’ll get to know how Webkul used its powerful solutions to resolve AAB Boutique business challenges.
WooCommerce POS Gift Card Plugin allowed AAB to offer a professional, integrated gift card option on their POS Terminal.
This allowed them to create actual gift card products in their WooCommerce POS that could be sold directly through the POS terminals used by staff.
The following image shows the Gift Card Coupon that is being sold on its online site.
Customers could also conveniently purchase gift cards at the physical store and receive codes via email to use the balance later.
The below image shows the Gift Card as a product being sold at a fixed rate or a discount via a POS Terminal.
The following image shows the order conformation of a gift card being bought from a POS.
AAB could now set all the rules for the gift cards like the card value, expiration dates, loyalty points and whether the full amount had to be used at once.
The following image shows the shopper’s cart items before applying gift card with the total amount which has to paid by the shopper.
When customers are ready to pay, the staff could simply apply gifted balance from gift cards against the total at checkout through the POS terminal.
The Customer can also use Customer Checkout POS to place its own order without going to the store’s POS agent.
The following image shows the revised amount that has to paid after applying the gift card code and entering security key available to the a card holder.
The remaining balance always stayed attached to the customer’s gift card.
Using Webkul’s plugin, AAB could now offer an enhanced customer experience at their boutique using Gift Cards.
The plugin opened up a new revenue stream for this Canada based handicraft shop and enhanced their store’s customer experience.
By investing in the right WooCommerce extension, AAB enhanced their capabilities while maintaining their brand reputation.
Now, AAB Boutique can keep providing handicrafts and grow their business with the help of this robust solution.
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