In March of 2019, Adobe announced the official launch of Adobe Commerce Cloud. And it took them less than a year after buying the eCommerce platform Magento Commerce (Magento Enterprise Edition).
The new Adobe Commerce platform will offer the best of both brands: a world-class, open-source B2B and B2C eCommerce platform, plus a java-based content management system capable of crafting personalized digital experiences for customers.
What is Adobe Commerce Cloud?
Adobe Commerce Cloud is a managed, automated hosting platform for the Adobe Commerce software. It comes with a variety of additional features that sets it apart from the on-premises Adobe Commerce and Magento Open Source platform.
It easily synchronizes with already existing Adobe Experience Cloud tools like Adobe Analytics Cloud, Adobe Marketing Cloud, Adobe Advertising Cloud, and Adobe Experience Manager.
Why Multichannel Selling?
It is a must-have solution for every store to sell more products and boost sales via multiple channels. Marketplaces (Amazon, eBay), comparison shopping websites (Google, Bing shopping), Facebook (Facebook Shop, Instagram), and your website’s traffic.
Multichannel selling can save time and effort by centralizing orders and inventory. Therefore, orders and the inventory received from any marketplace can be centrally managed.
Multichannel eCommerce Solutions for Adobe Commerce Cloud
Multichannel is a business strategy in which a retailer interacts with potential buyers in different ways. The most commonly used channels are as follows :
- Social Media
- Comparison Search Engines
- Brick and Mortar Store (POS)
- Mobile Apps
One thing all eCommerce operators need to understand is that most online shoppers begin on an eCommerce Marketplace. Hence, leading eCommerce Marketplaces like Amazon, eBay, Etsy and Aliexpress having a large share in the total eCommerce business.
In addition, Amazon is one of the largest marketplace in the world. Hence, it is breaking all the sales records of the past.
It allows a great opportunity for sellers. Listing your own products on Amazon, Etsy and eBay using the respective connectors like Amazon Connector, eBay Connector and Etsy Connector can increase the sales by an order of magnitude.
2. Social Media
A newly launched online business can easily find new customers on social networks. As their own website has almost low to zero traffic in the beginning.
It is often called Social Commerce as well. Here the business can expand its sales channel and reach out to a wider audience.
Now, it gives the opportunity to interact in real-time with the shoppers and can have a promotion using influencers as well. Hence, a presence on social media can be achieved with this.
3.Comparison Shopping Engines
There are many comparison shopping engines out there, and you can use any of them to sell your products and to drive traffic to your multichannel selling platform.
You can begin with the Google Shopping Feeds to have a presence on the search engine giant like Google. Google is a leading search engine. Therefore, it will give a huge conversion to you.
4. Brick and Mortar Store (POS)
The POS System gives the advantage to the store owner to manage the Physical Store (Brick and Mortar Store) in a fast, simple and effective way.
With a POS system, your business can keep track of the products lying in your physical store. All transactional data is recorded. Hence, you can always keep track of what items are in stock and which items you need to re-order.
Using a POS which is connected with your eCommerce store will be a huge advantage. All the transactions and data will be in a single place. Therefore, it is easy to utilize the available information to grow the business.
5. Mobile Apps
Brands that embrace a multichannel strategy can drive greater engagement and conversions on mobile. Therefore, the mobile app for Adobe Commerce Store is a must-have thing nowadays.
The key is to offer consumers relevant mobile experiences that are consistent across consumer touchpoints and that are delivered in rich formats consumers now expect.
Moreover, QR codes and augmented reality are increasingly becoming popular technologies. Above all companies must incorporate them as well to stay up-to-date.