Aimlessly searching online for product ideas can be too much & you might end up being stuck in analysis paralysis. Whether you are in a hunt for a trendy product idea or something within your niche- try not to just look at products, rather look for potential in the product.
When we typically Google products to sell online, we mostly end up with results that are already hyped. The competition for these products is huge & it may feel like the winning product/category. But, the smaller product categories can sometimes be a boom for you.
Less competition makes these subset categories easier to get to the top of SERPs. The unique the product is, the more targeted the marketing will be. Hence, a win-win.
Let’s look into some places from where you can get the product ideas from.
Before looking outside of your house, make sure you’ve searched every corner of your house first. Go through your notes/journals, see if you have half-written ideas. Think about the categories that interest you the most. Or maybe an idea that once a friend shared with you.
Jot down these points & later take help for these while you are on your product hunt.
Check for Trend Updates
To build a sense of what the customers are liking, checking trends online is the key to the door. There are multiple online sources that expose the best products running in the market & what you can indulge in.
Check out these trend publications:
- Google Trends: Google Trends is a website by Google that examines the popularity of top search queries in Google Search across various regions and languages. You can check what’s trending, globally and regionally that might be your winning product.
- PSFK: They analyze research-based consumer trends and insights. You can explore actionable recommendations for market leaders working at the forefront of change.
- Trend Watching: As they say, TrendWatching is purpose-built to guide, inspire and empower business professionals to bring to market more sustainable and impactful innovations that benefit all, not the few.
Don’t be limited to these, there are many other online sources from where you can look up trends.
The local brick and mortar shops around us have been around longer than the eCommerce today. Go on an evening walk & explore what local vendors are selling & that might click an idea.
If not this, look for ideas in your local newspaper or magazines.
Looking up product ideas in a place that is specialized in the domain is a great approach. Online marketplaces with a large number of customers, vendors & products can give you great insight. You can go through the customer reviews & see if the products will work or not.
Get inspired from these websites:
Look up what’s trending to find the most popular listings.
Wholesale and Manufacturer Sourcing Sites
The one that is sourcing can provide you the best product ideas. Explore these product sourcing websites for potential products ideas:
[Product sourcing is the process of finding good quality products to sell from reputable suppliers at good prices.]
- Global Sources
- Wholesale Central
- Made in China
As Quora says, it is a place to gain and share knowledge. So whether you want to read or ask your own queries, Quora is the place. It offers words from different minds & you may get an inspiring idea.
Quora also shows which topics and questions are trending & what number of upvotes an answer has. You can customize your feed based on industry-related content.
Check Survey Results
Surveys are great ways to fetch qualitative and quantitative insights into an audience. Various tools help you build a survey form with questions that might help you with brainstorming your ecommerce business ideas.
Here are some tools you can use to create and share your survey:
Social media is not just for random updates, pictures of your trip, food & your pet. It can be used strategically to get inspired. Because it’s photo-based, it’s easy to scan through many ideas and photos quickly.
Moreover, hashtags are a good way to filter out people’s interests & their intents. Search for hashtags like #productreviews, #reviewer, #recentpurchase, #buy- you get the gist, right?
Don’t stick to just Instagram or Facebook- Pinterest, Snapchat, & Twitter can also be used to dig up ideas.
Now that you have a list of the product ideas, research to filter out the best of your business. Let us know which move helped you find your winning product in the comment section below!