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    User Manual of Odoo Website Newsletter

    Updated 25 September 2023


    Odoo Website Newsletter: Your Bridge to Business Success!

    A website newsletter is very important for businesses. It lets them talk directly to customers. It helps them share news about new stuff, special deals, and important information. Talking with customers like this helps create a strong connection.

    It also makes sure customers remember the business. Newsletters also drive traffic to the business’s website, increasing visibility and potential sales.

    The Odoo Website Newsletter streamlines marketing efforts and fosters brand loyalty. It also contributes to overall business growth.

    Admin can send a newsletter or promotional emails easily by setting a cron scheduler, even festive offer emails can be created at a time and a future date can be set to send them.

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    Customers can subscribe to the newsletter during signup and can also register later. Customers can also unsubscribe to it with a single click.


    1. Odoo Website Newsletter sends emails directly to your subscribers.
    2. Have direct access to your audience’s inbox.
    3. Inform customers about various offers and discounts.
    4. Drive customer attention to your website.
    5. Helps gather visitor email IDs for future use.
    6. Share engaging content to boost sales and profits.
    7. An affordable marketing technique to generate valuable leads.
    8. Easily manage newsletters, subscriptions and scheduling via the cron scheduler
    9. Automate bulk email dispatch with a cron scheduler.
    10. Maintain separate records and send “Thank you” emails.


    1. Once you purchase the App from Webkul store, you will receive the link to download the zip file of the module.
    2. Extract the file on your system after the download finishes. You will be able to see a folder named- ‘website_newsletter’
    3. Copy and paste this folder inside your Odoo Add-Ons path.
    4. Now, open the Odoo App and click on the Settings menu. Here, click on Activate the Developer Mode.
    5. Then, open the Apps menu and click on ‘Update Modules List.’
    6. In the search bar, remove all the filters and search ‘website_newsletter’ 
    7. You will be able to see the module in the search result. Click on ‘Install’ to install it.



    1. Go to Settings >> Website Webkul Addons. Click on Configuration for Website Newsletter under Sales Promotion.


    2. Turn on Automatic Email Scheduler and set up the Cron Scheduler Settings by clicking on the link inside.


    3. Cron scheduler settings can be configured from the popup.


    4. The delivery of the signup email can be toggled. You can also select an email template from the dropdown menu. New email templates can be generated by clicking on Internal Link.


    5. Admin can make email templates here and see how they will look before sending them to users.


    6. Switch to the Newsletter App to view active newsletter subscriptions.


    7. Admins can easily view their sent newsletter history for each subscriber by clicking on the respective row.


    8. Newsletter Setup helps us set up Different Newsletter campaigns for users


    9. Newsletter Campaign Setup for Different Events. Click on the Send button to send the newsletters to subscribed users.


    10. Newsletter Successfully sent to all subscribers alert.



    11. Website users can subscribe to the newsletter by entering their email at the bottom of the webpage.


    12. Upon clicking Submit, User gets a newsletter activation email.


    13.  After clicking on Activate Newsletter in the email, the user can also unsubscribe from here.


    14. New Users who are creating their account also get an option to subscribe to the newsletter while they fill in their details.




    Hope you find the guide helpful! Please feel free to share your feedback in the comments below.

    If you still have any issues/queries regarding the same, please raise a ticket at

    Also, please explore our Odoo development services & an extensive range of quality Odoo Apps.

    For any doubt, contact us at [email protected].

    Thanks for paying attention!!

    Current Product Version -

    Supported Framework Version - Odoo 16, 15, 14

    . . .

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