If you are looking for the integration of other platforms into your marketplace, then you are at the right place!
In this blog, we’ll be discussing the importance of Shopify Integration into your marketplace. Why it is important, and in what ways it will benefit you. Along with the solution by which you can achieve this.
Booming of eCommerce !!
The e-commerce marketplace is expanding its legs into the whole world these days by getting all the possible attention from the customers.
We’re living in an era where each one of us is time-constraint. So everyone wants an easy solution for their requirements, here online purchasing gives them the best solution.
In such a case, if you are looking to create a marketplace like eBay, and Amazon, then it is very much likely that the seller of your marketplace will be selling on your store as well as on the associated marketplace.
now. Read More
Shopify marketplace is very much popular these days as most of the retail shop is opting it. So in that case, the seller of your marketplace will intend to sell their product on the Shopify marketplace also. So as a marketplace store owner, you must be thinking to have a feature whereby you can integrate Shopify to your store.
Why need a Shopify Integration?
Shopify is one of the most popular e-commerce nowadays. Almost every brick and mortar shop are using the Shopify platform because it requires minimal configuration and has several benefits such as:
- It is very quick and easy in setting up.
- No requirement of technical skills
- Mobile friendly.
- Provides the best possible security.
- It is versatile.
In such a case, if you have your own marketplace, then having a Shopify integration will be a major plus for you as it gives an extra advantage to your marketplace.
The seller on your marketplace can sell their products on the Shopify marketplace and can gain more profit. The sellers can also import/export the products, orders, customers, etc.
Let’s first discuss What is Multi-channel?
Multi-channel refers to a product-centric retail system where all the different channels are isolated from each other. The customers can do purchasing from any channel since each channel exists as a separate purchase opportunity.
Let’s have a look at why Multi-channel is essential?
Listing your products on multiple channels will definitely boost the sales of your store. Store who are listed on more that one channel is gaining more in comparison to the stores which are limited their selling to just one platform.
Have a look at some benefits:
- It helps the seller to connect with their customers on all of their favorite channels.
- It helps to increase the user base.
- Increase customer engagement and hence conversion rates.
- Build lasting relationships with customers.
Let’s discuss What is omnichannel?
Omnichannel refers to a customer-centric retail system where different channels are amalgamate. Thus, it defines the marketing strategies provided to the customers on one channel. And it depends on the way the customers are interacting with the other channel of that retail system.
Let’s have a look at why omnichannel management is essential?
This is not a fact that the brick and mortar stores are things of the past and many of these people are not in retail. A sign of good retailer is that who understands that multiple channel service and product offering is essential. It helps you to provide the highest selection and service to the customer.
Automated Import & Export
The integration of the Shopify store and Magento 2 store is a one-time procedure. But the synchronization between them is based on repeating the same actions regularly.
This problem can be easily solved by automating the Import and Export Procedure. It provides the ability to automate data transfers between the platforms. And it can be done via schedules or event-based triggers.
It also helps to reduce the human effort of adding one by one product from Shopify to Magento 2 multi-vendor marketplace and visa versa. It supports the bulk import and export and hence consume less time.
Seamless Integration of Products and Inventory
If you talk about product integration between the two e-commerce platforms, then lots of things come into your minds such as product information and their inventory. But it’s never worrying if the connector provides seamless integration of the product between the platforms.
In this case, there is no need to manage the data manually on both the platform which reduces human error and efforts too.
There are usually lots of information are associated with a single product such as name, price, SKU, description, quantity, weight, base image, additional images, and super attributes along with options. And it is not easy to do the integration manually without making an error.
Also, the product inventory must be synchronized in such a way that it can not end up in any conflict.
Synchronization of Orders and Customers Data
Shopify Integration with your Magento 2 platform should be in such a way that it provides an ease to your marketplace seller.
As we all know the customers play the most important role in any e-commerce business. So it is the responsibility of the store owner to keep the data of the customers secure and safe.
To do that Shopify connector provides the secure syncing process. Once it is set up, the syncing process starts performing automatically. This will help to save a lot of time and effort of your sellers which are allotted to manual exporting and importing of the customers.
Orders are probably the foremost reason why most e-commerce marketplaces consider Shopify integration. Orders are the part that can not be ignored if we are talking about the e-commerce marketplace.
So, the orders will get fetched automatically via Cron. If order items do not exist in the Magento 2 marketplace, it will be automatically created.
And also the quantity gets managed on Shopify for the orders placed at the Magento 2 store and visa versa.
Must have features:
Now, at last, let’s discuss some of the important or key features which must be present in the Shopify Connector for the Magento 2 Marketplace:
- Easy mapping of Shopify categories with Magento 2 categories.
- Easy importation of Shopify products to Magento 2 store.
- Also, the seller can import the products which are having their variants.
- All the product information must be synced properly like base image, additional images, name, price, SKU, description, quantity, weight, etc.
- Easy exportation of Magento 2 store products to the Shopify store.
- The orders must be fetched automatically via Cron.
- Better quantity management.
In conclusion, Shopify Integration for the Magento 2 Marketplace acts as a bridge between the gap of the seller’s Shopify store and Marketplace Store. All the data related to the website such as product information, orders, and the customer’s everything must be in sync.
This integration will provide an extra edge to your Magento 2 marketplace and give benefits to the marketplace seller.
That’s all for this blog. If you have any queries or requirements, then feel free to add a ticket at webkul.uvdesk.com.