Rockler: US Firm Drives Sales via Cross-Selling Magento 2 Solution by Webkul

Project Snapshot

• URL: Rockler.com
• Country: United States
• Industry Vertical: Retail
• Business Insights: Rockler is a USA-based woodworking tools & hardware retailer that attracts over 1.5 million monthly digital visitors to its website.
• Solution Provided: We helped Rockler implement Magento 2 Frequently Bought Together to showcase frequently bought products on its Magento store.
• Platform: Magento 2

Merchant Story: Rockler

Rockler is a US-based company specializing in woodworking tools, hardware, & supplies for hobbyists and professional woodworkers.

Its offerings include hand tools, power tools, clamps, fasteners, finishes, project kits, and woodworking accessories.

With a focus on craftsmanship & innovation, it delivers quality products designed to support creative woodworking projects and practical applications.

The brand helps customers bring their woodworking ideas to life through reliable tools, project resources, and educational guidance.

It sought to boost sales & increase average order value by enabling cross-selling of frequently bought products for improved conversions.

To accomplish this, they partnered with Webkul, a trusted Magento Development service partner, to deploy the Adobe Commerce solution.

Rockler’s Challenge: Limited Cross-Selling Opportunities on Magento Store

Rockler struggled to showcase often bought products effectively on its Magento store without a built-in cross-selling feature on product pages.

Limited product recommendations reduced customer engagement, making it difficult for shoppers to discover complementary items during purchases.

Without flexible options to add purchased products together, limiting opportunities to increase average order value.

Showcasing recently purchased products across multiple listings manually required repetitive effort and was time-consuming.

This case study shows how they improved product recommendations & enhanced the shopping experience using Webkul’s E-commerce Solutions.

How Webkul Helped Rockler Boost Sales with Cross-Selling on Magento 2

Frequently Bought Together for Magento 2 enabled Rockler to showcase frequently purchased products on any product page efficiently.

Admin can assign multiple frequently purchased products to a product, improving cross-selling opportunities across the store.

Customers can easily select products alongside the main item while viewing updated total payable amounts instantly.

The extension calculates the total price by combining the main product cost with selected frequently bought together items seamlessly.

Displaying products increases average order value, encourages product discovery, and ultimately boosts Magento 2 store sales.

Hiring Magento Developers helped the firm launch an online store, boosting user engagement, conversions, and sustainable growth.

Result of Implementing Magento 2 Frequently Bought Together

With Magento 2 Frequently Bought Together, Rockler showcased often bought products directly on product pages for better product discovery.

Easy product selection enabled the company to add multiple frequently bought items effortlessly, improving customer purchase decisions.

The solution allowed customers to select additional products and view the combined total price dynamically before checkout.

Flexible configuration helped them add and manage frequently bought products on product pages with ease.

These Webkul’s Magento 2 Extensions helped the brand increase sales and improve the overall shopping experience with ease.

• Easy Addition of Frequently Bought Products
• Enhanced Product Page Visibility
• Dynamic Total Price Calculation
• Increase Average Order Value
• Boost Sales via Cross-Selling