Maxwell & Williams partnered with Webkul to revamp their e-commerce site, focusing on user-friendly design and functionality enhancements.
Based in the UK, Hortus Planta caters to gardening enthusiasts by offering a curated selection of seeds, plants, tools, and eco-friendly products.
The brand supports both beginners and experienced growers with quality gardening essentials delivered across the country.

Hortus Planta aimed to grow its Magento 2 store by enabling multi-channel sales and expanding reach through Etsy integration.
To reach a broader audience and streamline multi-channel selling, Hortus Planta adopted Magento 2 for its flexibility and control.
The team looked to expand their reach beyond their main website, particularly on platforms like Etsy, where gardening goods are in high demand.
Hortus Planta, a growing horticulture brand, needed to manage a wide variety of gardening products.
These included seeds, plants, tools, and eco-friendly accessories, making manual handling difficult across platforms.
While their Magento 2 website provided full control over the online store, the team wanted to expand their reach through third-party marketplaces like Etsy.
However, listing and updating products manually across platforms proved time-consuming and prone to errors.
They needed reliable e-commerce solutions to sync inventory, simplify product uploads, and manage orders from a single backend without disrupting day-to-day operations.
Magento 2 Etsy Connector helped Hortus Planta simplify multi-channel selling and manage products across Magento and Etsy platforms.

The module allowed the team to sync their Magento 2 catalog with Etsy without the need for repetitive manual work.

With this integration, product listings, inventory updates, and order data could flow automatically between the two platforms.
The admin could map product attributes, set category rules, and manage Etsy orders directly from the Magento backend.
This solution saved time and reduced listing errors while helping Hortus Planta reach a wider customer base through Etsy.
With Webkul’s Magento 2 Etsy Integration, Hortus Planta successfully streamlined its multi-channel selling process.
The team was able to manage Etsy operations directly from their Magento backend, saving hours of manual work and improving listing accuracy.
The integration also helped the brand grow its reach by tapping into Etsy’s active gardening community.
Maxwell & Williams partnered with Webkul to revamp their e-commerce site, focusing on user-friendly design and functionality enhancements.
Swacch Naturals, an India-based natural oils retailer, streamlined its in-store operations using WooCommerce Point of Sale plugin by Webkul.
The 22-year-old art reproducer in Cyprus, uses biometric authentication for their online Adobe Commerce store that supports Hyvä theme.