This Hungarian industrial firm uses OpenCart Google Tag Manager for its online store to boost sales through advanced performance tracking.
Eutron is a distributor of products and spare parts for commerce, food industry, and hospitality industry.
Located in El Pino Industrial Park in Seville, they have more than 30 years of experience in the sector and present themselves as a consolidated, dynamic and constantly expanding company.
With a surface area of over 8,000 m2, they have extensive facilities including a showroom, warehouse, office and technical service, in order to offer the customers the best possible service.
In this case study, we will examine how Webkul’s Payment Extra Fee/Discount and PrestaShop Development Services helped Eutron generate more revenue.
According to Statista, the revenue in the eCommerce market is projected to reach US$35.50bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 9.72%, resulting in a projected market volume of US$56.46bn by 2029.
Spain is one of Europe’s largest markets for Fashion, Electronics, and Media segments in revenue.
Rising Internet and smartphone penetration, increasing reliance on social media to promote e-commerce platforms, and expanding omnichannel business models are some of the key factors driving the growth.
Some of the top players in Spain’s e-commerce market include Amazon, eBay, Carrefour and Media Marketplace, which provides several local brands, making Spain one of the more diverse e-commerce markets.
PrestaShop Payment Extra Fee/Discount allows store owners to charge additional fees or offer discounts for using certain payment methods.
Add payment fee conditions to charge customers or offer discount on payment methods.
Store owners provides multiple payment options on their store so the customers can choose the preferred payment method to place an order.
Some payment service providers charge high maintenance fees. Applying these charges to the product prices can make the products look overpriced.
With this module, Eutron can charge customers for using specific payment methods on their store and bypass the payment surcharges.
Additionally, they can offer discounts on certain payment methods and encourage their use in store.
Eutron had one custom requirement for which they contacted us.
They were using a third party Redsys payment gateway and wanted to make it compatible with PrestaShop Payment Extra Fee/Discount which we successfully did.
Charging extra fees on specific payment gateways helped Eutron generate more revenue. Also, offering discounts on some payment methods has allowed them to enhance user experience of their online store.
This Hungarian industrial firm uses OpenCart Google Tag Manager for its online store to boost sales through advanced performance tracking.
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