Dracones Drive Sales with Webkul’s Bundle Product

Dracones is an Italian online store offering a wide range of activewear for men, women, kids, and unisex styles.

Designed with athletes in mind, their collection prioritizes comfort, flexibility, and freedom of movement.

Dracones uses high-performance, lightweight, and breathable fabrics to keep you moving indoors or out.

In addition to apparels, they also offer backpacks and flip-flops that can be used inside and outside of gym.

In this case study, we will examine how Dracones generated more sales with Webkul’s Bundle Products and PrestaShop Development Services.

Sportswear eCommerce Market in Italy

The Italian sportswear market is valued at around USD 1.67 billion, with an expected CAGR of 2.56% by 2029.

Rising health awareness and demand for comfort are fueling sportswear growth in Italy.

The inclusion of activewear by high-end Italian brands like Versace has boosted the market’s appeal.

The Italian sportswear market remains largely dominated by global brands, with Nike and Adidas leading in terms of market share.

PrestaShop Bundle Product

The PrestaShop Bundle Product module allows admin to create combo deals by combining multiple products, making shopping easier for customers.

It supports virtual and physical products, allows admin to offer quantity-wise discounts, and lets customers add entire bundles to their cart with one click.

A Bundle Product saves customers’ time and efforts, but it also boosts visibility for lower-performing products by grouping them with popular ones.

Admins benefit from increased sales and revenue, while customers enjoy a smoother and more affordable shopping experience.

Since Dracones deals in sportswear, they needed a solution that could allow them to sell complementary goods like topwear and bottomwear in a bundle.

They decided to go for our Bundle Product Module which allows store admins to combine multiple products into a single bundled offering.

Custom Requirements of Client

After purchasing our module, Dracones needed a couple of custom changes for which they contacted us.

1. Dracones encountered a compatibility issue with the third-party module used by them to build the product page.
2. On the front end, they faced an issue related to Product search functionality.

Our team understood their requirements and implemented the changes.

Conclusion

With the help of Webkul’s PrestaShop Bundle Product module, Dracones successfully increased their sales and improved customer satisfaction.

Our module facilitated them in selling complementary goods together and enhancing product visibility.