Cake Craft Boost Sales with Webkul’s Bundle Product

Cake Craft is a Greek company that sells items related to decorative confectionery and confectionery. It is a one-stop destination for confectionery needs.

From edibles to cake toppers and from packaging boxes to confectionery tools & equipments, one can find it all on their store.

They offer high quality products and services at the best prices in the market. They import products from the largest companies worldwide to keep up with new market trends.

In this case study, we will explore how Cake Craft increases sales and revenue with Webkul’s Bundle Product and PrestaShop Development Services.

Greece Confectionery Market

According to Statista, the revenue in confectionery market is projected to reach US$ 14.25 million in 2025. The market is expected to grow annually by 3.87% (CAGR 2025 – 2029).

Increasing consumer spending on indulgent products, particularly among younger demographics is one of the key factors driving the growth.

The demand for premium and healthier options, such as sugar-free and low-calorie confectionery is on the rise in Greece.

PrestaShop Bundle Product

PrestaShop Bundle Product allows online retailers to create bundle by combining multiple related products and sell them as a single unit.

Instead of browsing through individual product page, the module allows customers to buy matching products from a single page.

The admin can create different bundle sections by adding products and specifying quantity.

The products will display with price and quantity selector in the respective sections on the bundle product page on store.

Customers can choose the desired products from the sections and buy them from a single page.

Also, the admin can offer quantity wise discount on the sub-products of the bundle to encourage customers to buy more and increase average order value significantly.

Cake Craft deals in a wide range of confectionery goods and wanted to offer them in bundle. They decided to purchase our Prestashop Bundle Product module.

With this module, they can now offer matching products on a single bundle product page.

Custom Requirements of a Client

Cake Craft had two custom requirements for which they contacted us.

1. Set minimum and maximum quantity of sub-products required to purchase the bundle product.
2. Display a warning message if a customer selects less than minimum quantity and more than maximum quantity.

Our team understood the client’s requirements and successfully did the customizations.

Conclusion

The demand for confectionery products is on th rise in Greece and is expected to grow over the next few years.

Offering products in bundles helped Cake Craft increase average order size, grow business, and improve customer satisfaction.