Apex Elegance: Canadian Gift Basket Supplier Refines its Pricing Strategy

Project Snapshot

• URL: Apexelegance.com
• Country: Canada
• Industry Vertical: Retail
• Business Insights: Apex Elegance attracts about 6,300 monthly visits, strengthening its presence as a trusted gift basket supplier.
• Platform: Magento 2

Merchant Story: Apex Elegance Inc.

Apex Elegance is a Canadian gift basket supplier specializing in a thoughtfully curated selection of distinctive products.

Its offerings include gourmet foods, gift baskets, home décor, baby items, garden accents, lanterns, cast iron pieces, and more.

Focused on quality and charm, the company offers wrapping accessories, napkins, cutting boards, and gift basket kits for every occasion.

With its diverse range and brand ties, Apex Elegance is a trusted source for tasteful gifts and elegant home accents.

The company decided to hide product prices from guest and unregistered users, showing prices only to registered customers after login.

To accomplish this, they collaborated with a reputable Magento Development Company to deploy the Adobe Commerce solution.

Apex Elegance Challenges: Unable to Hide Product Prices for Guests

Apex Elegance faced challenges in restricting product price visibility for guest users on its website.

Displaying prices publicly made it easier for competitors to monitor and undercut their pricing strategies, impacting competitive positioning.

Moreover, visible prices reduced the incentive for visitors to register or log in, limiting access to personalized engagement and marketing opportunities.

Without this control, it missed out on valuable customer insights and repeat interaction potential that support long-term sales growth.

This case study explores how the company addressed these challenges using Webkul’s comprehensive e-commerce solutions.

How Webkul Enabled Apex Elegance to Achieve Its Business Objectives

Magento 2 Show Price After Login extension proved valuable for Apex Elegance online store.

It hides product prices and disables the add-to-cart option for guest users until they log in.

It prompts visitors to sign in to view prices and proceed with adding items to their cart.

The image below shows how products appear to users on the Apex Elegance website before login.

With this setup, Apex Elegance controls price visibility and motivates more visitors to register on the website.

The extension also works smoothly with the Magento 2 Mobile app, enabling customers to browse and shop easily on their phones.

Impact of Using Magento 2 Show Price After Login for Apex Elegance

Magento 2 Show Price After Login enabled Apex Elegance to upgrade its ecommerce experience by restricting product price visibility exclusively to registered users.

The brand could hide prices from guest users and display them only after login, encouraging user registrations and deeper engagement.

This strategic implementation helped safeguard pricing from competitors, fostered personalized interactions, and streamlined customer acquisition.

As a result, it strengthened its customer base, improved conversion rates, and reinforced its position in the Canadian gift basket industry.

• Restricted price visibility to logged-in customers only.
• Encouraged account creation and repeat visits.
• Protected pricing strategy from competitor tracking.
• Improved customer engagement and personalization.
• Strengthened brand positioning and sales performance.