The current scenario in the world is going through a dark phase in the effect of COVID-19, which affected almost every country and their economy creating chaos and disruption.
Every industry is suffering, from the multinational businesses to the small retailers, COVID pandemic has spared no one. Global retail demand-supply chains are disrupted, consumer behavior has been changed and demand patterns are rapidly shifting.
Though it’s uncertain, but the companies need to fulfill the demand of consumers, so they must plan a new way to interact with their customer, safely deliver service to survive in this pandemic and beyond.
Stay Connected with your Customer
Digital channels are the prominent mode to reach consumers and stay in touch with them during this challenging time.
For the safety purpose, the consumers that previously favored brick and mortar store are now shifting towards online shopping.
This has created a trend that businesses with an online presence reap the greatest rewards. For many business owners, digital transformation is their priority to sustain.
Is Going Online Sufficient?
Bringing your business online or hosting a website is not enough.
Many business owners assume that having a website will automatically fetch potential customers and online sales. Unfortunately, this belief is so far from reality. There are certain terms to run a business online to face competition.
Let’s take an example to understand this.
A customer is searching for online service like yours, what if they can’t find your website in searches? They might go for the website which is easily shown in the top of the searches.
If someone is curious to know about your business the first thing they are going to do is research online and see what they can find out about you. They expect to find you there with a website on the first page of the Search Engine Result Page (SERP).
It’s a known fact that the first page of SERP captures the majority of sales and traffic. If a potential customer can’t find you at the top rank, they may conclude that your business doesn’t appear to be legitimate.
But for small retail business, beating the industry giants is a way harder. And it is nearly impossible during this pandemic.
How to Instantly Grow your Business?
To add credibility to your website it is very crucial to make your website visible on SERP.
Luckily, the tech giants like Google, Facebook etc. are supporting businesses going online to resume their service. They influence the potential customer to buy product/service from your website through Ads.
What is Google Ads?
Google Ads, the world’s largest and most widely used online advertising platform propose by Google. The ads will be served to users when they perform a search on Google SERP. It improves the visibility of the brand and brings instant result.
Why Should I go for Google Ads?
Google Ads will grow your business much faster and will get you a spot on the top searches on the SERP, also brings more traffic to your website. The platform is more transparent and will let you know what is happening with your business ads and how may are getting converted.
Let’s have a look at the key benefits of Google Ads:
- Instant result
- Increase brand awareness
- Influence more audience
- Increase visibility to the potential customer
- Reconnect with visitors of your website with re-marketing
- Complete transparency
“Serve your customer in a better way”
We can see a clear picture of the business owner barriers to connect with their client. So, we have decided to introduce Digital Marketing Service to help you to stay connected with your customers.
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