Wide Open Design: USA Automotive Firm Expands Product Visibility Via Google Shopping Feeds

Wide Open Design is a USA-based Automotive store located in Murfreesboro, Tennessee which specializes in parts and service for off-road Vehicles.

With a commitment to quality and expertise, they cater to people seeking high-performance upgrades and best maintenance.

Their inventory spans from fabrication tabs and brackets to an array of accessories, ensuring selection to suit every need.

From complete engines to electronics, suspensions, cages, and everything in between, they are committed to providing a diverse range of top-quality products.

Magento Development Services helped them in enhancing their online automotive store with the help of powerful eCommerce solutions.

What problems did Wide Open Design Face?

Wide Open Design encountered a problem as they struggled to showcase their products effectively to potential customers.

Without a way to showcase their products properly on Google Shopping, they missed out on reaching many opportunities.

Also, they had trouble keeping their product listings accurate and updated on Google Shopping because their Magento 2 store wasn’t connected to their Google Merchant Account.

This led to a lot of mismanagement that resulted in the loss of many possible buyers for their products.

They decided to resolve this issue and contacted Webkul Support via the UVdesk System and told them their problems and business requirements.

In this case study we will learn how Wide Open Design used Webkul’s powerful E-commerce solutions to resolve their issues.

Solution:

Magento 2 Google Shopping Feed Extension

The Magento 2 Google Shopping Feed extension provides Wide Open Design with a solution for showing products effectively on Google Shopping.

The admin needs to have a Google Merchant Account as this extension integrates your Magento 2 store with it.

With this extension, they can effortlessly add their store products to Google Feed, ensuring visibility to customers.

The product is also available in their Magento 2 store.

The following image shows the mapping between Google Merchant Account attributes with Magento store attributes.

Automatic updates keep their product listings updated, while dynamic attribute mapping simplifies the process of managing product attributes.

This extension allows them to map their store categories to Google Shopping feed categories, ensuring products appear in relevant searches.

The following image shows the mapping of Magento store categories with Google Feed Category.

Additionally, the automatic deletion feature ensures that products deleted from Magento are removed from Google Feeds, maintaining accuracy across platforms.

Final Words

Webkul’s Magento 2 Google Shopping Feed extension has brought significant benefits to the Wide Open Design online Automotive Store.

Through integration between its Magento store and Google Merchant account, they have solved their issue of presenting their diverse product range on Google Shopping.

With features like automated updates, and product and category mapping, it now maintains precise product listings, attracting more audiences to its online platform.

Additionally, this has helped them save time and effort to manage both platforms side by side.

With Webkul’s solution, Wide Open Design has increased online visibility and enhanced sales performance within the competitive e-commerce market.