This Indian clothing brand boosts its business by enhancing customer engagement through in-store reward points.
Miranda Kaloudis, based in Zurich, Switzerland, is an independent fashion label known for crafting minimalist leather & knit accessories.
The brand offers a range of handcrafted products designed with geometric elegance & produced in collaboration with European artisans.

The brand serves fashion-forward customers globally with handcrafted leather & knit accessories, combining minimalism with functional design.
Known for quality craftsmanship and timeless aesthetics, the label delivers durable products made in collaboration with skilled European artisans.
They aimed to enhance their online retail experience by streamlining product presentation & improving visual consistency across their WooCommerce store.
To achieve this, they partnered with a trusted WooCommerce Development Company expert to implement the solution seamlessly.
Miranda Kaloudis struggled to scale its store while meeting modern shoppers’ expectations for premium, minimalist fashion accessories.
There was no built-in solution to remove backgrounds from product images, which impacted visual consistency and brand presentation.
Lack of automation and image optimization tools made catalog management time-consuming and reduced overall store efficiency.
As a designer-led label with a global customer base, it also needed a streamlined solution to maintain quality while minimizing manual effort.
These limitations affected the ability to deliver a refined, seamless shopping experience and grow its digital presence effectively.
This case study explores how Miranda Kaloudis addressed these challenges by adopting Webkul’s advanced e-commerce solutions.
AI Image Background Remover for WordPress WooCommerce module helped them to present its handcrafted leather & knit accessories with a clean, consistent visual style.
The tool enabled automatic background removal, ensuring product images aligned with the brand’s minimalist aesthetic across the storefront.

Improved visuals helped them to boost customer experience & brand identity, making their store more engaging for global shoppers.
This automation eliminated the need for manual editing, saved valuable design time, & ensured consistent, professional product visuals across the store.
The feature enhanced visuals, reinforced branding, and improved the shopping experience for loyal customers worldwide.
WooCommerce AI Image Background Remover helped them to automate product image cleanup, removing the need for manual editing & visual inconsistencies.
The team effortlessly processed product photos, creating a clean, minimalist catalog that aligned with the brand’s identity and elevated the shopping experience.
As a result, admins streamlined workflows, improved presentation, and maintained visual consistency—all directly within the WooCommerce dashboard.
Further, you can also check the Generative AI Services for improving productivity with AI.
Automation enhanced product display, elevated customer experience, and helped the Swiss fashion label scale its global reach efficiently.
This Indian clothing brand boosts its business by enhancing customer engagement through in-store reward points.
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