Mercaporta: Spanish Home Interiors Brand Adopts User Tracking to Boost Sales

Project Snapshot

• URL: Mercaporta.com
• Country: Spain
• Industry Vertical: Retail
• Business Insights: Mercaporta, a Spanish door supplier with 2,100+ visits, uses a user activity tracking module to improve engagement and gain insights.
• Platform: Magento 2

Merchant Story: Mercaporta

Mercaporta is a Spain-based retailer offering interior doors, flooring, cabinets, and carpentry accessories to homeowners and professionals across Catalonia.

With multiple showrooms and an 8,000 m² warehouse, the company serves both online and in-store customers through a unified sales system.

Focused on availability, quality, and variety, Mercaporta supports a range of renovation and carpentry needs.

To improve operations, the team looked to gain clearer insights into customer behavior and product performance across digital channels.

Aiming to improve product strategy, they collaborated with an Adobe Commerce company to track user activity.

Mercaporta’s Challenge: Limited Customer Insights Impacted Merchandising

Mercaporta struggled to understand customer behavior across digital touchpoints, limiting sales and inventory optimization.

Lack of visibility into product performance made it hard to adjust offerings or make informed merchandising decisions.

To overcome this, the company contacted Webkul through their support system, seeking a solution to monitor user activity and improve decision-making.

This case study explores how Mercaporta addressed these limitations using a tailored Magento 2 solution delivered by Webkul.

How Webkul Helped Mercaporta Enhance Merchandising with a Magento 2 Solution

Magento 2 Product User Activity

Magento 2 Product User Activity module gave Mercaporta clear insights into customer interactions and product performance across its digital storefront.

With the new setup, the team gained better visibility into user behavior and interest across the site.

Their merchandising and content decisions are now based on data, improving accuracy and reducing guesswork.

The system also helps track engagement trends, enabling more relevant product displays and a smoother shopping experience.

Results of Implementing Webkul’s Magento 2 Product User Activity at Mercaporta

Webkul’s Magento 2 Product User Activity module gave Mercaporta deeper insight into how customers interacted with products online.

By tracking views, clicks, and behavior patterns, the team improved merchandising and updated content based on real usage data.

This enabled more accurate decisions, stronger product performance, and a better shopping experience for users.

As a result, Mercaporta saw improved engagement, reduced guesswork in planning, and offerings that better matched customer interest.

• Actionable insights from user behavior.
• Data-driven merchandising improvements.
• Real-time product performance tracking.
• Increased engagement and conversions.
• Personalized shopping based on behavior.