Les Compagnons du Miel: French Honey Brand Grows Loyalty with Rewards

Project Snapshot

• URL: LesCompagnonsDuMiel.fr
• Country: France
• Industry Vertical: Other
• Business Insights: Les Compagnons du Miel unites 120+ French beekeepers to offer fair-trade honey since 1958, attracting 4,500+ monthly website visits.
• Platform: WooCommerce

Merchant Story: Les Compagnons du Miel

Les Compagnons du Miel is a French beekeepers’ cooperative crafting traceable, high-quality honey while preserving tradition and biodiversity.

Founded in 1958, the cooperative brings together 120+ beekeepers to offer fair-trade, lab-tested honey rooted in regional tradition and sustainability.

Les Compagnons du Miel focuses on producing traceable, fair-trade honey while promoting sustainable beekeeping and biodiversity.

Known for quality and transparency, the cooperative delivers authentic honey that reflects the richness of local floral regions.

It enhanced customer loyalty on their WooCommerce store by integrating the WooCommerce Reward Points extension.

They partnered with a trusted WooCommerce Development Company to implement the rewards solution.

Les Compagnons du Miel’s Challenge: Manual Loyalty Handling Limited Customer Retention

It is a trusted French honey cooperative, struggled to retain repeat customers amid rising demand for fair-trade honey online.

Without an integrated reward system, it relied on manual efforts to recognize returning buyers & offer incentives.

This approach created delays in rewarding loyal customers, reduced the efficiency of marketing campaigns, & user experiences harder to maintain.

With rising digital expectations, the brand began to risk missing valuable opportunities to enhance customer loyalty and increase repeat purchases.

This case study explores how Les Compagnons du Miel overcame these challenges by integrating Webkul’s powerful e-commerce solutions.

How Webkul Helped Les Compagnons du Miel Boost Customer Loyalty and Engagement

WordPress WooCommerce Reward System module enabled Les Compagnons du Miel to easily set up and manage a flexible loyalty program on their online store.

Consequently, customers automatically earned points for purchases & other actions, which encouraged repeat orders and lasting brand loyalty.

They used the module to set up point rules, redemptions, expirations, & auto-notifications directly from the WooCommerce dashboard.

As a result, this automation replaced manual tracking, saved time, and consistently delivered timely, rewarding experiences to loyal customers.

As a result, it strengthened customer relationships, increased repeat purchases, and enhanced transparency.

Result of Strengthening Les Compagnons du Miel’s Customer Loyalty with WooCommerce Reward Points

WooCommerce Reward Points helped them to automate loyalty, remove manual tracking, and enhance customer rewards.

The team easily assigned points for purchases and actions, boosting repeat orders and customer engagement.

As a result, admins can efficiently manage rules, set expiries, and receive real-time alerts—all within the WooCommerce dashboard.

Automation boosted repeat sales, strengthened loyalty, and helped the brand scale while delivering fair-trade, traceable honey.

• Automated rewards for purchases & actions.
• Customizable earning & redemption rules.
• Expiry settings & instant notifications.
• Stronger customer retention & loyalty.
• Less effort, faster loyalty management.