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Case Study Kobray

Kobray: UAE-Based Marketplace Enables Buyer-Vendor Chat on Magento 2

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Project Snapshot

Merchant Story: Kobray

Kobray is a UAE-based B2B online marketplace offering industrial, commercial, and wholesale products from trusted suppliers.

The platform connects verified manufacturers, distributors, and vendors with business buyers to enable bulk purchasing across the UAE.

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Kobray blends digital innovation and B2B marketplace expertise to deliver reliable sourcing and business trust across the UAE.

The platform unites industrial, commercial, and wholesale products from verified suppliers, ensuring quality and consistency.

It aimed to build a scalable marketplace managing vendors, bulk orders, inventory, and instant buyer-supplier communication efficiently.

To accomplish this, they partnered with a trusted Magento Development Company to implement the Adobe Commerce-based solution.

Kobray’s Challenge: Limited Tools to Scale B2B Marketplace Operations and Boost Sales

Kobray struggled to expand its digital marketplace globally and attract global buyers due to inefficient multi-vendor management.

The company faced challenges with vendor onboarding, inconsistent profiles, limited visibility, insecure uploads, and restricted scalability.

Lack of direct communication with vendors delayed customer queries, reducing overall trust and engagement levels.

Found it difficult to manage multiple vendors without unique subdomains, causing branding, catalog, SEO, and customer engagement challenges.

Managing tax rates manually across multiple regions and zip codes caused frequent calculation errors and compliance issues.

This case study explores how they addressed these challenges by adopting Webkul’s advanced e-commerce marketplace solutions.

How Webkul Helped Kobray Build a Scalable B2B Marketplace & Boost Online Sales

Building a Multi-Vendor Marketplace

Marketplace Multi Vendor Module for Magento 2 provided them with a foundation to build a feature-rich, scalable marketplace & manage sellers efficiently.

The extension offered sellers a user-friendly dashboard to list products, manage inventory, and process orders with minimal effort.

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Sellers can easily register, upload products, update stock, manage deliveries, and customize their storefronts through this intuitive panel.

They can also update their profiles, enhance store presence, and use built-in tools to grow their business online efficiently.

It integrates smoothly with the Magento 2 Multi Vendor Mobile App, enabling sellers to manage their stores anytime, from anywhere.

Streamlined Online Buyer-Seller Interaction

Marketplace Buyer Seller Chat for Magento 2 extension enables Kobray to facilitate smooth, direct communication between buyers and vendors.

Users can share attachments, update profile images, and access complete chat history easily, anytime, from anywhere.

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The system sends push notifications, shows online status, and delivers alerts and emails when users are offline.

Vendors can manage users by blocking or unblocking them, while both sides enjoy secure chats with emojis.

Hiring Magento Developers helped the firm launch a modern online store, boosting engagement, conversions, and sales.

Optimized Seller Tax Management

Magento 2 Seller Tax Manager Marketplace Add-on empowers sellers to manage taxes by region, zip code, and country.

Admins can define tax rules, product tax classes, and customer tax classes specifically for each marketplace seller.

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Sellers can independently create tax rules, product tax classes, and tax rates directly from their seller panel interface.

The module displays tax amounts for seller products in a dedicated grid for easy admin monitoring and reporting.

Centralized Vendor Data Control

Magento 2 Vendor Attribute Manager Marketplace Add-On enables admins to create and manage custom fields on vendor registration forms.

Admins can define different types of vendor attributes, controlling visibility, status, and inclusion in registration groups effectively.

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Vendor custom attributes can be displayed on profiles, with admin control over which attributes are publicly visible.

The module supports setting allowed file and image extensions for vendor uploads, ensuring proper content management and security.

Increased Vendor Brand Recognition

Magento 2 Vendor Subdomain allows vendors to create personalized subdomains or domains, giving them distinct online identities.

Each vendor receives a dedicated microsite with a unique URL, enabling independent branding and product showcasing effectively.

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Admins can assign subdomains or domains per store view, controlling visibility and structure across the marketplace efficiently.

Vendor pages can display only their products or include admin listings, offering flexible catalog management options conveniently.

Impact of Building Kobray’s B2B Marketplace with Advanced Magento 2 Solutions

Kobray established its online marketplace with features that supported vendor growth and enhanced the shopping experience for buyers.

Customers benefited from real-time vendor chat, quick responses, instant updates, engagement, and improved overall interaction.

Seller Tax Manager enabled sellers set regional tax rules easily while admins gained clear reporting, improving accuracy, compliance, & transparency.

As a result, the firm achieved higher conversions, improved vendor engagement, branding, customer access, and optimized marketplace workflow.

Leverage Webkul’s Magento 2 Extensions to optimize operations, enhance efficiency, & accelerate your brand’s growth seamlessly.

Disclaimer – Please note all the images and content used in this article belong to their respective copyright owners. If you have any issues or complaints related to this article, please send us an email at [email protected].
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