Kidley: Indian Clothing Brand Retains Customers with Rewards

Kidley, an Indian clothing brand established in 1985 in Ludhiana, Punjab, is committed to quality, comfort, and innovation in its products.

The brand evolved from basic undergarments to a trusted name in men’s, women’s, and children’s clothing.

Its collection includes soft, durable fabrics in T-shirts, polos, Bermudas, pajamas, leggings, and vests, all comfortable and affordable.

Kidley continually updates its offerings, blending functionality and style to ensure customer satisfaction.

They decided to integrate a reward points solution into their Magento 2 website to implement a customer loyalty program.

Kidley successfully achieved its business goals by collaborating with a trusted Magento Development Services provider.

What Challenges Did Kidley Face?

Kidley lacked a solution to add reward points to boost sales and customer loyalty on its e-commerce platform.

Long-term customer loyalty not only drives higher revenue but also strengthens their brand presence over time.

Kidley plans to use a system enabling customers to earn and redeem reward points with each purchase.

To integrate this functionality into their Magento 2 platform, they reached out to Webkul through UVdesk ticket support.

This case study will delve into how Webkul services addressed Kidley’s business challenges.

Solution

Magento 2 Reward Points Extension

Magento 2 Reward Points extension enables the admin to reward customers with loyalty cashback points.

Customers of Kidley’s online store could now earn reward points through various options and redeem them within the store.

They receive reward points for registering on the Kidley website, encouraging engagement and loyalty.

Similarly, when customers purchase products on the Kidley web store, they earn some loyalty points.

Customers can redeem these points in the Kidley web store to purchase any product of their choice.

A dedicated dashboard in the account panel allows users to view and manage their reward points information.

Customers can redeem reward points to receive discounts on future purchases.

The store admin can also customize reward point allocation from the backend, which includes:

• Value: The value of each reward point.
• Points Allocation: Reward points can be applied according to cart total, product, quantity, or category.
• Joining Reward: Points awarded upon customer registration.
• Expiry: The validity period of reward points.
• Redeem Limit: The maximum number of points that can be redeemed in a single transaction.

Concluding Notes

With the Webkul Magento 2 reward points extension, Kidley introduced a customer loyalty program that helped boost sales.

The program encouraged more customers to shop by offering discounts, benefiting both Kidley and its customers.

Thanks to these Magento 2 extensions, Kidley has become a top online clothing store in India.