Hoota.ma stands as Morocco’s premium electronics marketplace store, dedicated to delivering top-tier electronic products right to your doorstep.
With the best selection of gadgets, appliances, and accessories, they redefined convenience and quality in the digital age.
Located at the heart of tradition and innovation, Hoota.ma bridges the gap between local charm and global standards.
Hoota.ma was looking for a company providing Magento development services that could help them achieve their business requirements to expand to a full-fledged marketplace.
The Electronics market in Morocco has been growing steadily in recent years. They have shown a strong interest in Electronics, and the country has a thriving tech community.
According to statistica.com, Revenue in Morocco’s Consumer Electronics market in 2024 amounts to US$2,878.0m with an annual growth rate of 0.14%.
Moroccan consumers are increasingly embracing modern technology, with a growing demand for electric devices.
Hoota.ma is an electronics selling store and wanted to set up a multi vendor marketplace to expand its reach by onboarding multiple sellers to expand its product offerings.
They also required additional features along with the multi vendor marketplace like – Vendors should have their subdomains, product bulk upload feature, and much more.
As for the consumer perspective, they wanted checkout should be as smooth as possible by compressing it into one simple page.
Webkul put together a committed group of experts to handle Hoota.ma requirements.
Webkul’s team had extensive conversations with Hoota.ma team via the UVdesk ticket system, to comprehend their unique requirements, objectives, and brand identity.
Later on, it was decided to use the following products on the website to fulfill the business requirement.
Magento 2 Multi Vendor Marketplace module helped Hoota.ma to seamlessly convert their existing Magento 2 store into a marketplace with multiple sellers.
This extension enhances the shopping experience for customers while streamlining operations for sellers, making it the ultimate solution for growing your online marketplace.
From simple to downloadable products, it accommodates various types with ease, allowing sellers to showcase their offerings effectively.
Hoota.ma wanted their sellers can upload thousands of products to make them ready as soon as possible.
They needed a special bulk-upload system for the marketplace so that all of the sellers could quickly upload hundreds or thousands of product listings at once.
Using CSV, XML, or XLS files, sellers can add products to their stores with the Magento 2 Mass Upload Marketplace Add-on.
Product types that are simple, configurable, virtual, and downloadable are supported by the mass upload marketplace add-on.
Hoota.ma wanted every seller to have a different subdomain on their platform.
With hundreds of sellers, it could get hard for customers to navigate and find specific vendors.
Magento 2 vendor subdomain add-on allowed each seller to have their separate subdomain.
Now customers can easily visit the seller domain to browse products from a specific seller.
The unique subdomains create memorable URLs and help differentiate each seller’s storefront.
Customers are overwhelmed by the enormous seller catalog size and are unable to easily find products from specific vendor types or categories.
Magento 2 marketplace Vendor Category add-on was the perfect solution. It allowed them to create seller categories that vendors could be assigned to.
Sellers also appreciate being able to categorize themselves and stand out in their field.
Hoota.ma and sellers were struggling with high abandonment rates during checkout on their Magento 2 store.
The default multi-step checkout process was confusing and frustrating for customers, often leading them to leave the site before completing their purchase.
Implementing the Magento 2 One Step Checkout add-on dramatically improved their checkout conversion rates.
By condensing the entire checkout process down to a single page, customers could go through entering their information and place their order with one click.
Hoota.ma was looking for an effective way for sellers to showcase products and deals through eye-catching image sliders.
The Magento 2 Marketplace Seller Slider module suffice their requirement.
It empowered sellers to easily create image sliders right from their dashboards.
They could upload banner images, set URLs, and customize slider settings to control autoplay, speed, etc.
The sliders help grab buyer attention and enable sellers to highlight promotions or new arrivals.
Single-page product creation form was very confusing so many would abandon the process or make mistakes that required admin corrections.
Implementing the Magento 2 Multi-Step Product Creation add-on greatly improved the vendor experience.
Now sellers can progress through logical, segmented tabs to build their product listings.
The multi-step workflow allows them to focus on one aspect at a time, like descriptions, pricing, media, etc. Sellers can also return and modify any step later if needed.
In conclusion, Webkul’s products were crucial to the Hoota.ma success, that is built on Magento 2 and transforms into multi vendor marketplace.
Thanks to Webkul, Hoota.ma users enjoyed a great overall shopping experience, improved functionality, and well-organized workflows.
Through working with Webkul, Hoota.ma was able to customize its Magento 2 store to meet its specific requirements for desired business results.
Providing more and more global brands to customers for electronic products.
Equipment Universe is a USA electronic test equipment firm that used powerful Quote Extension to streamline their bulk ordering process and enhance the customer experience for B2B buyers.
Discover how Webkul's revolutionized the online shopping experience for Steal Max, a leading UAE-based marketplace.
Start a Project
Message Sent!
If you have more details or questions, you can reply to the received confirmation email.
Back to Home