Ferretería Xerez: Spanish Online Hardware Store Used Webkul’s Custom Solutions

Ferretería Xerez is a Spain-based hardware store that offers a wide range of industrial equipments.

Founded in 1982 with the aim of being a place where the customers could find everything they are looking for at a good price and with the best possible customer service.

Today, they have three physical stores where the customers can find industrial supplies and materials, garden machinery, locksmithing and security elements, aeronautical supplies, etc.

In this case study, we will explore how Ferretería Xerez increased customer loyalty by using PrestaShop Development Services.

Hardware Products eCommerce market in Spain

According to Statista, the revenue in the DIY & Hardware Store market in Spain is estimated to reach US$14.92bn in 2024. It is projected to experience an annual growth rate of 1.02% (CAGR 2024-2028).

This is the result of COVID-19 pandemic, which required many people to stay home and manage home improvement projects.

Growing demand for housing and the desire to renovate homes is one of the major factor contributing to the industry growth.

Custom Requirements of a Client

Ferretería Xerez has a huge base of customers registered who purchases industrial and domestic hardware products from them. From such a large customer base, some purchases very frequently from the store and some customers orders in a while.

Ferretería Xerez needed a functionality that enables them to add additional shipping cost based on customer groups.

With this feature, they can offer free shipping to the group of customers having more business with them say VIP customer group and charge shipping cost to the customer group who orders from their store less frequently.

Our team understood the requirement and incorporated an option that lets them add additonal shipping cost for specific customer groups.

Conclusion

Adding additional shipping costs based on customer groups allowed Ferretería Xerez prioritize their customers. They were able to build more loyal customers who produce higher lifetime values and profits for their business.