California : Famous Sport Company Achieved Their Marketing Goals

Lazer is at the forefront of industry innovation, design, safety, and technology. When Lazer began, helmets were leather caps worn by men riding steel bikes over Belgium’s cobblestone roads.

There is no comparison between the lightweight, adjustable, well-ventilated, and stylish helmets of today.

Lazer’s products are the result of almost 100 years of experience, passion, and dedication.

Lazer is always trying to create the perfect blend of design, comfort, safety, and technology.

In this case study, we will explore how Lazer achieved their marketing goals by using Salesforce Marketing Cloud Integration Service

What was Lazer looking for?

Lazer is utilizing Salesforce Marketing Cloud that provides robust analytics and reporting tools.

With the help of Marketing Cloud Connector, they keep the track of the performance of campaigns in real time, gaining valuable insights into customer engagement, conversion rates, and ROI.

Lazer wanted to sync the data like Products, Customers & Orders, Subscriber, and majorly Abandoned cart checkout from their Shopify to Salesforce Marketing Cloud end through Salesforce Marketing Cloud Integration Service

So that they don’t have to do the work manually, and ultimately they can save on their time.

Team at Lazer searched the connector online and they found Shopify Marketing Cloud connector to be a medium between Shopify and Salesforce Marketing Cloud to sync data seamlessly in real time.

Webkul team helped the company with the installation and setup of the connector properly.
The connector turned out to be so helpful in their sync process.

Now they are easily performing the below –

• Products sync from Shopify to Salesforce Marketing Cloud
• Categories sync from Shopify to Salesforce Marketing Cloud
• Customers sync from Shopify to Salesforce Marketing Cloud
• Orders sync from Shopify to Salesforce Marketing Cloud
• Subscribers sync from Shopify to Salesforce Marketing Cloud
• Abandoned Cart sync from Shopify to Salesforce Marketing Cloud
• Data accuracy in syncing data using Salesforce Marketing Cloud integration
• Partial data sync according to the need
• Manual and real-time data sync

Lazer was looking for these features, and they got these features in Shopify Salesforce Marketing Cloud Connector by Webkul.

You can also unlock your business’s full potential, hire Salesforce developers to tailor solutions that drive growth and efficiency.