Calabria Wines : Australian Winery Grows Using Gift Cards

Project Snapshot

• URL: calabriawines.com.au
• Country: Australia
• Industry Vertical: Retail
• Business Insights: Australian Fourth‑generation family winery established in 1945, producing award‑winning wines with over 5,500 monthly online shoppers.
• Platform: Magento 2

Merchant Story: Calabria Family Wines

Calabria Family Wines, a fourth‑generation Australian winery, crafts award‑winning reds, whites and sparkling varieties in the Riverina and Barossa Valley.

They use both traditional methods and modern techniques.

Their online shop draws over 5,500 monthly visitors with seasonal releases, limited editions and curated wine bundles.

To make gifting easier, Calabria Family Wines added digital gift cards to their Magento 2 store.

They teamed up with a trusted Magento development company to implement the Adobe Commerce based solution.

Calabria Family Wines Challenge: Few Tools to Customize the Shopping Experience and Build Customer Loyalty

Calabria Family Wines wanted to bring a more personal touch to their online shop but lacked the right features to do so.

They didn’t have an easy way to offer digital gift options, reward repeat buyers, or keep customers coming back with special perks.

Without built‑in loyalty tools, it was tough to keep regular visitors engaged or show them they mattered.

Most visits ended after a single purchase, with little chance for customers to interact beyond choosing and buying wine.

These gaps made it hard to build lasting relationships, grow repeat orders, and stand out in a crowded market.

This case study looks at how Calabria Family Wines solved these challenges by adding Webkul’s e‑commerce solutions.

How Webkul Empowered Calabria Family Wines to Boost Engagement and Enrich the Shopping Experience

Magento 2 Gift Card extension gave Calabria Family Wines a seamless way to offer digital gift cards, letting customers choose and send wine vouchers with ease.

They can set start and expiry dates, handle multiple card designs, and let buyers include a personal note with each purchase.

Shoppers enjoy the flexibility to spend the full card value or split it across several orders, with automated email alerts after every redemption.

Below is a snapshot of the Calabria Gift Card purchase page on their website:

This solution deepened customer engagement, encouraged repeat orders, and added a fresh layer of convenience to the overall shopping journey.

Result of Boosting Calabria Family Wines’ Engagement with Magento 2 Gift Card Extension

By adding the Magento 2 Gift Card Extension, Calabria Family Wines introduced a simple digital gifting option.

It helped to strengthen customer relationships and brand loyalty.

Shoppers can purchase e‑vouchers, include personal notes, and send them instantly via email to friends, family, or colleagues.

Recipients enjoy the freedom to use the gift card all at once or spread it across multiple orders, with automated emails notifying them after each redemption.

Behind the scenes, the winery team can set voucher validity periods, manage numerous gift cards, and track usage effortlessly.

It streamlines operations for both staff and customers.

This feature made gifting more convenient and engaging, boosting repeat purchases and deepening customer loyalty in the competitive wine market.

• Branded digital gift cards with custom messages.
• Automated email updates after every use.
• Backend tools for managing vouchers and expiry dates.
• Flexible redemption across several orders.
• Increased customer satisfaction and repeat sales.