ATASZEK: Polish Firm Refines Product Search via AI-Powered Webkul Solution

Project Snapshot

• URL: Ataszek.pl
• Country: Poland
• Industry Vertical: Industrial
• Business Insights: ATASZEK, Poland’s industrial front-runner in material joining, engages 81,000+ online visitors every month on its store.
• Platform: PrestaShop

Merchant Story: ATASZEK

ATASZEK is a Polish company providing industrial adhesives, plastic welding machines, and material joining tools.

It serves businesses, workshops, and DIY enthusiasts across Europe with expert guidance and training programs.

Headquartered in Poznań, Poland, the company ensures reliable service, shipping, and technical support throughout Europe.

Its catalogue includes over thirty-five types of binders, adhesives, welding machines, burners, and specialized accessories.

ATASZEK decided to optimize its online store search using AI to expand digital reach and enhance customer experience.

To achieve this, they collaborated with a reputable PrestaShop Development company to deploy a powerful solution.

ATASZEK’s Challenge: Enhancing Online Store Search with AI Technology

ATASZEK struggled to make its online store search truly intuitive and intelligent.

Customers often couldn’t find products easily because search relied on simple keywords, ignoring context and intent.

There was no way to discover products using images or handle complex queries, limiting how effectively shoppers could explore the catalog.

Filtering and narrowing results by attributes, categories, or price was cumbersome, making navigation slow and frustrating.

Outdated or inconsistent product details further reduced search accuracy, hindering the store’s ability to engage a wide European audience.

This case study shows how ATASZEK successfully addressed these challenges using Webkul’s reliable E-commerce Solutions.

How Webkul Helped ATASZEK Enhance Store Search & Deliver Smarter, Context-Aware Results

PrestaShop AI Image and Semantic Search module helps ATASZEK provide smarter, more accurate product search for customers.

ATASZEK store admin can let customers search using natural language or by uploading images, making it easier to find products.

They can also apply filters for product titles, attributes, categories, and prices to deliver precise results.

The module allows the team to keep search results updated with the latest products and category changes.

ATASZEK store admin can set sorting and filtering rules to make search results more relevant to customer needs.

This helps the brand improve the shopping experience, offering fast, accurate, and relevant product results for every visitor.

Results of Optimizing ATASZEK’s Online Store Search with PrestaShop AI Image and Semantic Search

With PrestaShop AI Image and Semantic Search, ATASZEK made store search smarter and faster.

The system interpreted queries to deliver accurate, context-aware results across products and categories.

ATASZEK store admin could set filters, priorities, and keep search results updated automatically.

It simplified search management, ensured relevant results, and improved the shopping experience.

These PrestaShop Addons boosted customer satisfaction, strengthened ATASZEK’s digital presence, and increased product discovery efficiency.

• Ensures accurate product and category search.
• Keeps search results updated automatically.
• Supports natural language and image search.
• Simplifies backend management for admin.
• Delivers relevant and precise results.