How Advancing Eyecare Automates Data Sync With Webkul

Advancing Eyecare is a trusted name in the eyecare industry. The organization supports professionals with eye care equipment, repairs, maintenance plans, and financing services. This helps practitioners in delivering better patient outcomes.

In this pursuit, their digital presence plays a crucial role in engaging customers, managing orders, and supporting their e-commerce operations.

The Advancing Eyecare was using BigCommerce to run their online store. Whereas the customers, orders, and internal operations were managed by Salesforce. However, both systems were working in isolation. This was affecting their data accuracy and often left teams with outdated, inaccurate data.

They knew this wasn’t sustainable, and it was time to fix the disconnect.

The Challenges Advancing Eyecare Faced

The challenges of Advancing Eyecare were unique. They needed a dependable system where both platforms stayed aligned at all times. The gaps between BigCommerce and Salesforce were starting to slow their teams down and create errors.

Their challenges included:

• Disconnected Orders: The orders created on BigCommerce were not aligned with Salesforce. This made it difficult for the teams to manage and track the order progress in one place.
• Missing Shipping and Tracking Updates: Tracking and shipping details were not flowing smoothly between the systems. Teams had to check the systems to answer simple questions related to delivery.
• Customer Account Mismatch: The customer’s records are not linked correctly between the platforms.
• No Real-Time Updates: Teams had to ensure that any changes in records were updated on both systems. This created confusion, delays, and extra manual work for operations.

For a business focused on precision and trust, these issues needed a clean and lasting solution.

A Clear Vision for a Connected System

Advancing Eyecare wanted confidence in their data, so the goals were straightforward.

• Orders sync between BigCommerce and Salesforce without any manual effort
• Shipping methods and tracking numbers should update automatically in both systems.
• Matching the details of the customer account across platforms
• The update in one system should reflect on the other system in real-time.
• Perfect harmony in the data, and the teams should rely on Salesforce as a single source of truth.

The organization’s vision is to build a solution that enables their teams to do less manual work, fewer mistakes, and seamless operations.

Choosing Webkul as Their Integration Partner

Advancing Eyecare turns to Webkul to bring its vision into reality. They chose Webkul due to years of expertise in Salesforce integration. The project was challenging, but Webkul understood it wasn’t just about moving the data. It was aligning both the platforms with real business processes.

The Webkul team took time to understand the organization’s workflow and how customer data needs to stay consistent and accurate.

How Webkul Built a Tailored BigCommerce Salesforce Solution

Webkul delivered a custom-designed solution through its state-of-the-art BigCommerce Salesforce Connector. It acts as a bridge between the BigCommerce and Salesforce platforms. Here is how they move further with it.

• Bi-directional Order Sync: The synchronization of the orders and products in real-time between BigCommerce and Salesforce with the help of the connector. This means changes made on one platform should reflect on the other instantly.
• Shipping and Tracking: Shipping methods and tracking are synced in both directions, enabling teams and customers to always see accurate delivery information.
• Customer Account Matching: Customer accounts now sync using the correct reference field, keeping both systems aligned with one another.
• Item Level Accuracy: Each order item is mapped correctly, ensuring a clean data view.
• Stable Production Deployment: Webkul resolved all the setup issues that came up during the configuration and deployment time.

The Impact on Advancing Eyecare Operations

With Webkul’s solution in place, the organization saw immediate improvements:

• Orders and customer data stay consistent across systems.
• Shipping and tracking details are always up to date.
• There was no need for manual updates and data checks.
• Teams spend less time fixing errors and more time serving customers.
• Leadership has better visibility into sales and operations.

The integration quietly works in the background, keeping everything aligned.

Conclusion

Advancing Eyecare continues its mission to support eye care professionals with confidence. Now, their teams don’t need to worry about their data accuracy as their systems work together as one.

All this became possible through Webkul’s customized BigCommerce Salesforce Integration, which built a foundation for the organization’s growth, accuracy, and operational clarity.

For businesses facing similar challenges, the right integration partner can make all the difference.

Have complex Salesforce and eCommerce integration needs? Webkul is ready to help. Reach out at [email protected] or raise a ticket to start your integration journey.