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BFCM 2024 is here! Maximise your sales with Webkul’s Auction App for Shopify !

Updated 29 October 2024

Black Friday and Cyber Monday (BFCM) are just around the corner, and every eCommerce business is gearing up to grab the attention of deal-hungry customers.

In a season packed with discounts and offers, standing out can be challenging.

So how do you engage customers and drive more conversions in such a competitive environment? The answer lies in Webkul’s Product Auction App for Shopify!

This Useful tool helps to transforms your store into an auction platform, as You have complete control – run auctions only on select products, without turning your entire store into an auction site.

Choose the products you want to auction, create anticipation, and offering an exciting, interactive shopping experience that attracts buyers and boosts sales.

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Let’s explore how Webkul’s Product Auction App for Shopify can help you unlock the full potential of your BFCM campaigns this year.

Why Use Auctions for BFCM 2024?

1. Create Buzz and Urgency

Auctions rely on limited-time events and scarcity, encouraging shoppers to act fast. The excitement of bidding drives more traffic and keeps customers coming back.

2. Better Pricing, Higher Profits

With auctions, customers compete by placing bids, often driving prices higher than traditional discounts. This helps you increase profits while still offering great deals.

3. Make Shopping Fun with Competition

Auctions turn shopping into a game where customers enjoy outbidding each other. This makes your store more engaging and memorable during BFCM.

4. Sell Old Inventory with Ease

Got products that aren’t selling fast? Use auctions to clear out older stock without huge discounts—let customers bid and grab the best price!

BFCM desktop view

Auctions create buzz with limited-time events, drive higher profits through competitive bidding.

Make shopping fun with engaging competition, and help clear old inventory efficiently—boosting sales without heavy discounts.

How Webkul’s Auction App Can Boost Your BFCM Campaign ?

Webkul’s Product Auction App is designed to simplify the auction process on your Shopify store. Here’s how the app can take your BFCM campaign to the next level:

1. Seamless Setup and Customization

Easily configure auctions on specific products or categories with just a few clicks. Set auction rules, define minimum bids, and adjust timers to align perfectly with your promotional strategy.

2. Manual and Proxy Bidding Options

The app offers both manual and proxy bidding. Proxy bidding allows users to set a maximum bid, and the system automatically places incremental bids on their behalf

Keeping engagement high without demanding constant attention.

3. Real-Time Notifications and Updates

Keep customers informed with real-time bid updates and alerts. Shoppers receive notifications when they are outbid, encouraging them to stay engaged and return to the auction page repeatedly.

4. Mobile-Friendly Experience

With mobile commerce dominating eCommerce sales, the auction app ensures a smooth, mobile-optimized experience so your customers can bid anytime, anywhere.

BFCM mobile view

BFCM Auction Strategy: Tips for Success

Make the most of your auction campaigns this BFCM with these strategies:

  1. Create a Sense of Exclusivity
    Reserve your most popular or high-demand products for auctions and promote them as limited-time events to drive excitement.
  2. Use Social Media Promotion
    Announce and build anticipation for your auctions through social media posts, email campaigns, and newsletters before BFCM kicks off.
  3. Offer Flash Auctions
    Run short-duration auctions during peak BFCM hours to create urgency and capitalize on impulse buying.
  4. Experiment with Product Categories
    Test different product categories by running separate auctions to identify which ones generate the most interest and sales.

Get Started with Webkul’s Auction App Today!

This BFCM, don’t just rely on discounts—leverage the power of auctions to engage customers, increase conversions, and achieve higher profits.

With Webkul’s Product Auction App, you can deliver a unique shopping experience that turns buyers into loyal customers.

Ready to maximize your BFCM sales in 2024? Install the Webkul Auction App for Shopify now and start creating your auctions today!

Hope you like this blog. To get more interesting blogs, keep in touch with us. If you need any kind of support, just raise a ticket at https://webkul.uvdesk.com/en/. 


You can also contact support@webkul.com to get proper assistance

Let the Bidding Begin! 🎉

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BFCM 2024 is here! Maximise your sales with Webkul’s Auction App for Shopify !