Walthers is an online railroad store dedicated to serving model railroaders by manufacturing and distributing railroad products, including train models, tracks, scenery kits, etc.
Bill Walthers founded the online railroad store in 1932, and four generations of the Walthers family have passed it down, continuously evolving and adapting it to new technologies.
Furthermore, Walthers designs and manufactures their line of model railroad products while also distributing products from other manufacturers therefore making it a one-stop shop.
Additionally, this case study looks at how Walthers used Magento development services to improve its online presence.
According to SkyQuest, The railroad industry was worth $296.20 billion in 2021. It is expected to grow from $310.12 billion in 2022 to $427.72 billion by 2030.
Consequently, During this period from 2023 to 2030, the railroads market is projected to experience a steady growth rate of 4.7% every year.
The passenger rail industry was the largest in 2021, accounting for 58.7% of total revenue.
The rail freight industry has been developing because of a growing reliance on railways for the transportation of goods.
The company is looking for a more interactive and exciting shopping experience to foster customer loyalty and encourage repeat purchases.
One of the ideas that caught the company’s attention was the concept of gamification.
The owner had heard about successful implementations of gamified experiences in various industries.
In this, customers were incentivized to participate through the chance to win rewards or discounts.
Therefore, the owner began researching gamification solutions for Magento 2.
He came across the Magento 2 Spin to Win extension offered by Webkul.
Walthers looked at a lot of options before deciding on Webkul’s Magento 2 extension, which appeared to be a good starting point.
To better understand the demand, the company had a detailed conversation with Webkul’s team using the UVdesk Tickets system.
Webkul’s team provided clarity to the founder regarding their ability to integrate the Magento 2 Spin to Win extension.
Magento 2 Spin to Win is an extension that incorporates gamification elements into the online shopping experience.
It introduces a spin wheel feature that allows customers to participate in promotional campaigns and potentially receive discounts.
Admins can create and configure these campaigns, including the customization of the spin wheel.
Customers can then engage with the spin wheel, and if they are among the lucky winners, they can claim their discount by signing in with their email address and proceeding to place an order.
Walthers successfully navigated through its challenges and enhanced the overall efficiency subsequently by integrating Webkul’s Magento 2 extension.
In conclusion, The company had a significant increase in customer engagement after the module’s adoption.
To gather more valuable information, Go through the Magento 2 extensions available.
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