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Case Study Metagenics

Metagenics: Mexican Online Nutritional Supplements Store Streamlines Sales With Webkul Extensions

Platform PrestaShop
Industry Retail
Country Mexico

Metagenics is one of the leading online nutritional supplements stores in Mexico. Their mission is to provide the best nutritional and cosmetic products in the market.

They are the leader in the nutritional supplements industry and claim to have the staff and facilities required to offer high-quality products. All the products are developed by the professionals with an extensive experience in the field of nutrition and manufactured under strict quality standards.

In this case study, we will explore how Webkul extensions and PrestaShop Development Services helped Metagenics drive business growth and offer seamless payment experience.

Online Nutritional Supplements Retail in Mexico

Mexico’s nutritional supplements market is projected to grow from $ 9.2 Mn in 2022 to $ 14.6 Mn by 2030. The total Mexico Nutritional Supplements revenue is expected to grow at a CAGR of 5.28% from 2024 to 2030.

Rising disposable incomes and changing lifestyles have led to a shift towards preventive healthcare, with consumers investing in supplements to support their overall well-being. Additionally, the COVID-19 pandemic has heightened awareness about the importance of maintaining a strong immune system, leading to increased demand for immune-boosting supplements.

PrestaShop Subscription Products

PrestaShop Subscription Products facilitates the online retailers to offer subscriptions and generate recurring payments on their store. With this extension, the store owners can give their customers the option to receive the products they need on a regular basis.

With the aim of generating a recurring revenue stream, Metagenics purchased our PrestaShop Subscription Products module. Offering flexible subscription options to users have helped them increase average order value for their store.

The client had a few custom requirements in the module for which they contacted us. The extension allows the store admins to set discounts for subscription frequencies like 20 % for everyday subscription.

Metagenics wanted to have the option to define quantity along with subscription frequency to give discount and free shipping. Only those customers will get get discount and free shipping who orders the exact same quantity.

We understood the client’s requirements and successfully implemented them on the site.

PrestaShop PayPal Recurring Payment Gateway

PrestaShop PayPal Recurring Payment Gateway allows customers to make payment for subscription products via secure and reliable PayPal payment gateway.

Shop owners can accept secure online payments from major cards like Mastercard, Visa, American Express, JCB, Discover, Diners Club, and and EnRoute.

Our module has helped Metagenics offer a fast, safe, and flexible payment option with smooth checkout experience.

PrestaShop Checkout Custom Fields

PrestaShop Checkout Custom Fields allows shop owners to add additional fields on the checkout page. Adding extra fields on the checkout page helps store owners gather valuable information from customers to understands their preferences.

Choose from 11 different field types to obtain additional infomation from potential customers.

In order to collect useful insights and cater to the customer’s needs, Metagenics purchased our PrestaShop Checkout Custom Fields module.

The client wanted some additional fields to appear on the address step of the checkout page which we successfully added.


Webkul extensions played a key role in helping Metagenics streamline sales, boost customer engagement, and offer seamless payment experience in their store.

Also, please check our PrestaShop development services and a vast range of  PrestaShop modules.

Disclaimer – Please note all the images and content used in this article belong to their respective copyright owners. If you have any issues or complaints related to this article, please send us an email at [email protected].
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